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New Season, New You!

As we begin the change of seasons from summer to fall we feel the temperatures change and see the leaves changing on the trees and wildlife get ready to hibernate. It seems, too, that nature’s wardrobe is inversely related to ours: as the trees change and drop foliage, we add layers to stay warm.  With all of the change going on lately, have you stopped to think of what you might change to improve your sales?  This is a good time to take a break – maybe even take a nice long walk – and engage in a bit of self-reflection.

Dedicate the time now to take inventory of your strengths and weaknesses. Yes, we all have weaknesses (we are human), but instead of being ashamed of your downfalls, learn from them.  They can be a powerful tool in the reinvention of your sales self.

Look back at the past year, professionally.  What do you think you did right and where did you not succeed as you wanted?

On the positive side…

Did you have any Click to read more →

The Little Salesperson Who Could: Attitude Matters

We’ve all had the painful experience of visiting a store – grocery, computer, shoe, hardware, clothing; you name it – and finding that the clerk or salesperson is clearly having a bad day. And it’s not just a bit of a bad day, it’s a baaaaaad day. I don’t know about you, but I’ve been known to make a graceful but hasty exit in cases like that, I just don’t like buying from people who don’t want to sell to me.

On the other hand, I’ve met salespeople whose energy and enthusiasm were so inspiring, I would have bought a square wheel from them. Attitude, you see, is everything. Now, I don’t want to discount knowledge, persistence, a great product, etc., but your attitude can certainly put a shine on everything else that goes into good sales. And it has a But wait, there’s more →

Super-Salespeople: How do they do it?

If you’ve been in sales for any amount of time, you know at least one super-salesperson, and probably more. They’re the ones who could charm the weapons from Attila the Hun, who bring sunshine out of snowstorms, calm wild animals with a single glance, and always – we mean always – close sales. They have that je ne sais quoi that sits just beyond the reach of description or understanding. Well, maybe.

If you want to know what makes certain salespeople really great, read on. Here, the super-salesperson is demystified as we delineate the traits common to the species. Go ahead: read on, and consider how many of these traits you display and which you’d like to.

These characteristics can But wait, there’s more →

3 Questions to Ask When Talking With a Sales Outsourcing Firm

outside sales companies

Outsourcing is a popular tool for many small businesses and start-ups. Whether your concern is with internet marketing, IT management, or even production, outsourcing is a great way to fill roles which are outside of your wheelhouse without having to commit the resources to employ a full-time staff member or team.

One type of outsourcing that is often overlooked is your sales department. Sales team outsourcing allows you to work with a sales consulting and marketing firm in order to develop a strategy that will be best to help your small business or startup grow.

Working with an outsourced sales manager, you can determine whether you should focus on inside sales and lead generating or if But wait, there’s more →

Debunking 4 Of The Most Common Myths About Cosourcing

cosourcingStatistics show that 50% of companies operating in North America use contract sales forces in some way. And as companies adopt a hybrid sales format, the divide between the two sales formats, inside and outside, is slowing decreasing. This is known as cosourcing, and it allows your company to reap the benefits of both inside and outside sales. Here are some common myths about cosourcing.

  1. Myth: Cosourcing sacrifices quality.
    Just because cosourcing uses outside sales companies, it doesn’t mean that it’s not a professional and reliable business model. If you find the right outsourced sales company, you can cut down on labor costs while consistently gaining the same, if not better, results.
  2. Myth: Companies that cosource will lose control of their business.
    Again, this is a huge myth. The right outsides sales company will work diligently to understand how your business works and do their absolute best to meet each and every one of your needs. They’ll be readily available to answer any But wait, there’s more →

4 Ridiculous Myths About Lead Generation You Need To Stop Believing

lead generationWhen it comes to lead generation, many people don’t quite understand what it is or what it truly means. And despite the fact that Business2Community reports that outside sales reps are able to convert prospects into clients 40% of the time on average (compared to 18% by inside sales reps), it’s hard for any company to make sales without successfully and consistently generating leads. To do this effectively, here are some common myths about lead generation that could be slowing you down.

    1. Myth: Assuming that leads equal money
      Many professionals in business assume that generating leads always leads to money, and they go for quantity over quality. Of course, the real key is to focus on generating quality leads, sometimes known as sales qualified leads (SQL). Leads that even the best sales team can’t convert won’t help your business grow. Make sure there’s constant communication between your marketing team and sales team to improve the quality of your leads. This is especially important if you have outsourced inside sales.

 

    1. Myth: New leads are more important than returning business
      According to Instapage, “returning customers are who you should be focusing your attention on if you want your business to be more profitable. According to research, they’re Click to read more →

Inside vs Outside Sales: Which Works Best For Your Business?

contract sales force

Consider each department of a business as a limb on the corporate body. Each is important to the life of the company. Sales, in particular, is critical to the business’ success.

A product may be the greatest of its time. It may be innovative, sleek, and wonderful. But if your business is unable to sell the product its significance is reduced to failure. Therefore, it’s key not only to determine where your sales department stands but also to determine what kind of sales work best with the vision of your company.

Inside sales
Inside sale services are defined as the selling of products over the phone and the Internet. Inside sales are typically a favorite among small businesses because they reduce the cost of sales anywhere between 40 and 90% compared to outside field sales.

While all businesses need to be careful where they invest their money, small businesses are particularly vulnerable economically Click to read more →

4 Key Tips For Building A Sales Organization

building a sales organizationWhen it comes to building a profitable sales organization, it can be a challenge just figuring out where to start. At the same time, your new sales team is likely to be the foundation of your company, and a rotten foundation is no place to build a business. Here are some tips for building a sales organization that works:

  1. Prioritize Consistency:
    Consistency is key when it comes to building a B2C or B2B sales team that is self-propelling and successful. Make sure all your employees are on the same page by keeping training, sales policies, and company procedures consistent across the board. For instance, if employees have sales goals, make sure you have a consistent policy for holding salespeople accountable from month-to-month. In addition, employees should all be using the same digital resources and programs to manage company data. Make sure to promptly inform all employees of any changes to existing procedures or programs. This helps to eliminate problems down the road as your company grows.
  2. Keep The Door Open:
    One vital mistake many small and medium sized businesses inevitably Click to read more →

3 Tips to Improve Your Company’s Lead Generation

lead generation

Running a business can be extremely difficult, especially when you are in charge of every single aspect of it. You have to consider all the financial aspects of your company, how to keep all your employees happy, how to keep any customers and clients you have happy, while overseeing all the day-to-day details.

Lead generation is one of the most important parts of a company’s success. Here are a few tips you should consider if you are hoping to improve your business.

Organize
It’s important that before each strategy involved in generating leads, you Click to read more →

FAQ Basics of Outsourced Sales & Marketing

outsourced marketing and sales,

When it comes to outsourced marketing and sales, there is a lot to understand. More and more companies of all types have been using business models that outsource essential services, and they’re saving money for it — in fact, a company can save an average of 60% in operations costs with an outsourced individual. Here is a quick FAQ to help you understand the basics of outsourced sales and marketing.

What are the main benefits of outsourced marketing and sales?

As mentioned earlier, saving money is a good incentive for business to outsource aspects of their business. It’s simply not feasible to employee a team of web developers or salespeople if your company doesn’t have the money to offer them full-time salaries, plus benefits and commission. On top of that, Click to read more →