A salesperson’s job is not done when the sale is complete. As soon as a purchase is made or deal closed, the buying cycle begins all over again. Sales Focus Inc. (SFI) can help you make the cyclical nature of the buying process work to generate sustainable sales. Our experienced sales executives can teach you how to improve customer engagement to bolster brand loyalty and increase repeat buyers, strategies that can significantly reduce your cost of sales.
Understanding Customer Engagement
In any industry, consumers have dozens of choices for any product or service they need. So, sales is not about the product or service you have to offer or the price at which you offer it. Sales is about relationships—forging a connection between your prospective client and your brand. The connection is created during lead generation. The connection is maintained and strengthened through continued contact—i.e., customer engagement.
Customer engagement may take many forms:
- Social media outreach
- Direct mailings
- Follow-up phone calls
- Email subscriptions
- Periodic face-to-face visits
The type of customer engagement that best suits your business is driven by a number of factors, including industry conventions, dollar value of the products/services rendered and client expectations created earlier in the buying cycle.
Customized Customer Engagement Strategies
Customer engagement is vital to sustainable sales performance, so its execution must be targeted and intentional. SFI’s consultants work with your management team to devise a customer engagement strategy that:
- Reflects your core values
- Reaches your customers using their preferred media
- Is effectively scheduled
- Delivers valuable content
If your sales team needs customer engagement specialists, our recruiting team can also help you find, train and manage the qualified sales professionals you need to cultivate brand loyalty.
Contact us to create a customized customer engagement plan.