In today’s digital world, getting through to potential customers and striking a sale is undoubtedly a challenge. In fact, marketers are spending massive chunks of their budgets on tools and strategies to turn them into buying customers loyal to their brand. Two of the most crucial aspects of modern online marketing are lead generation and outbound sales.
Lead generation is what will help you bridge the gap with your audience and turn them into a loyal customer base that will boost your ROI and help you reach your business goals.
Outbound Sales and Lead Generation for 2022
The most successful tactics for Outbound Sales and Lead Generation for 2022 to push your ROI through the roof!
And while it all sounds pretty straightforward to do, the truth is that competition is fierce. Additionally, people are using the internet with much more awareness than ever before, so finding the perfect way to get your message through to them is paramount. Thus, lead generation is about constantly finding the right tools and tactics to hunt for and attract potential customers.
With this in mind, we made a comprehensive guide to outbound sales and lead generation, including the most successful tactics for 2022. The best thing about these is that you don’t need to spend a fortune on tools and staff for them to push your ROI through the roof.
What Is Outbound Lead Generation?
In essence, outbound lead generation is a budget-friendly channel of communication with the people who might not know about your brand or the product/service. So, it’s a cost-effective strategy to reach out to your potential customer base.
Sales representatives and marketers use various methods to generate prospects, customers, and sales to reach those leads.
What Are Outbound Leads?
Cyberspace is full of people interested in the products and services. However, it would help if you made a push in the right direction to get them through all the stages of your marketing funnel to turn them into buyers.
So an outbound lead is a person interested in your products, which you can turn into loyal customers using various outbound campaigns.
How Do Outbound and Inbound Leads Differ?
Inbound lead generation will lead the potential customers to you, while outbound lead generation means you are going after your target customer base to convert them into loyal buyers. Outbound lead generation is the tool you use to go out into the vast cyberspace and find your ideal customers.
So, the goal with both types is the same – to turn the audience into customers. However, the approach you use with inbound and outbound sales varies.
How Do You Generate Outbound Leads?
There are various strategies and tools you can use, and alongside the ones everybody uses, you can always add a little something if you have a rich enough imagination. As you probably already know, marketing is all about creativity, and it is no different with outbound sales and lead generation.
Marketers’ most common methods are emails, cold calls, advertising, and social media. Typically, sales representatives and marketers use cold calls or emails to spark an interest in their target audience, whereas inbound lead generation results from strategies generating interest passively.
Outbound lead generation is an excellent tool because you instantly reach a much broader audience, creating more chances to make new sales and stay ahead of the competition.
For example, did you know that those who use automation make 451 percent more leads than those who do not? In addition, the report published on APSIS states that 77 percent of marketing experts who use automation software convert many more leads to purchases.
The Best Outbound Sales and Lead Generation Strategies for 2022
1. Hit the Right Leads and Use Automation
To target the right leads for your customer base, you need to identify their needs and priorities through different sales funnel stages. Then, think about the types of leads that would most likely convert those interested into your customers.
It’s all about finding the specific approach to different stages and levels of interest in your products or services.
Marketing automation has been a widely searched term online in recent years, which is not surprising since it saves time and money tremendously.
2. Use Outbound Email or Cold Emailing
One of the most cost-effective and valuable outbound strategies is cold emailing. It’s easy to do these campaigns because they can be automated and programmed to send at specific times of the day. Once you identify your potential customers’ online habits and interests, you can decide on the best cold emailing tactics.
Moreover, outbound emails are excellent since they put you on the map without making you reply back and forth, saving you time and money. But, using automated messages still does not mean you should rely on a generic way of doing this. Consumers have higher and higher standards by the minute.
Did you know that the report from Fluent found that 68 percent of Millenials admit that promo emails influence their buying decisions?
So instead, think long and hard about the specific, relevant, and consistent way to make your emails spark their interest. Pros will tell you that one of the best ways to do that in emails is by being creative and savvy in the subject line. After all, the first impression is what counts the most.
Cold email subject lines are pretty powerful. In fact, the study published on Yesware proved so.
So here are the best cold email subject lines:
- Ask Questions
- Address Pain Points
- Provide Value
- Generate Curiosity
- Include Numbers
- Generate FOMO (Fear of missing out)
- Use Social Proof
Write a concise, clear, and interest-sparking message to your potential customers once you craft a killer cold email subject line. Try to leave them wanting to find out more, so use your creativity with that part.
3. Cold Calling
Whatever you may have heard, calls are still not dead. Rain Group’s research and cold calling statistics for 2022 prove that cold calls still work in converting to sales.
For example, 82 percent of buyers are prone to meetings with sellers who proactively reach out. Additionally, 51 percent of company directors prefer phone calls instead of emails and other media.
To successfully use cold calling, ensure you craft a mighty cold call script alongside the right contacts that will generate leads.
4. Get Personal
To convert an interested audience into loyal customers, you need to form a bond with them. There is no better way to do that than with personalized messages. Statistics show that consumers prefer it that way, which clearly shows in lead generation.
There are many ways to personalize your messages, from calling scripts to emails and landing pages.
Pro tip: One of the wisest and most essential thing to do is offer potential customers something they cannot refuse, such as a free solution to their problems.
5. Use Multi-Channeled Approach
Multiple channels will get your message to a broader audience, which will increase customer retention rates and boost brand awareness.
For example, you cannot miss your marks if you combine advertising, cold calling and cold emailing, social media interactions, landing pages, or networking. Additionally, you can also use content syndication.
You can do that by distributing your content using various channels from the source to drive more traffic and spark an interest. According to Salesbox research, 65 percent of B2B marketers use content syndication as their main outbound lead generation tactic.
Some of these channels are cost-effective and work instantly, but only if you do your research and reach your target audience.
6. Don’t Forget to Follow-Up
Go ahead and ask for feedback. After all, you want to understand your customers’ feelings and satisfaction levels, so make sure you craft it right. This follow-up message should not contain any selling points or efforts. Make it about them and not about you.
7. Bonus: Optimize for Mobile
A massive part of internet users uses their smartphones to use the wonders of the internet. Since we know how the crucial part of making sales depends on customer experience, it’s essential to make it easy for them. So invest in mobile optimization to reduce purchasing time, enhance customer loyalty, and boost queries, traffic, and sales.