Sales Focus Inc.
Sales Focus Inc. (SFI) is the pioneer of the Sales Outsourcing industry. Our President and CEO Tony Horwath founded Sales Focus in 1998 to assist emerging information technology companies in launching their products, entering new markets, and reaching their sales revenue goals. During this exciting time, Tony fine-tuned and trademarked his S.O.L.D. Methodology. He quickly learned his repeatable process could be customized for virtually all businesses across all industries to help them grow their revenue, acquire new clients, and reach their sales goals. More than 25 years later, SFI has worked with nearly 2,000 businesses from start-ups to Fortune 500 companies in just about every business sector, hired and managed more than 12,000 sales professionals, and grown to two offices with partners strategically placed across the globe.
SFI provides outside and inside sales solutions tailored to meet the needs of businesses of every size and in every industry. We recruit, hire, train, and manage sales teams across all business sectors anywhere in the world in 45 days or less. Whether you need just one inside sales agent to set up appointments for your current sales team or you need us to build a sales department from scratch, we’re the sales outsourcing partner you’ve been searching for. Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’s profitability. We help your company:
Our belief that accountability on a personal and business level will grow individuals, as well as companies alike, is part of our corporate culture. In order to maintain such a strong corporate culture with our teams across the United States, the executive team must lead and motivate from the top to the bottom. Getting an entire organization to stay accountable on a personal and business level requires strong and effective leadership.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Founder & CEO
Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998.
SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients. Tony has held executive sales and management positions for over 25 years, and is an expert in building Intelligent Sales Solutions with a focus process improvement and performance across multiple industries in the US and abroad. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500, and privately held companies.
Tony has extensive knowledge regarding the process of developing sales & marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.
He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from “commodity” sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.
Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients’ budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of success sales teams.
Director of Finance
Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements. Roxy is responsible for providing financial services in order to ensure effective, efficient and accurate financial operations; from performing day to day processing of financial transactions, to managing the accounts receivable and payable, preparing, verifying and processing invoices. Roxy has over five years of experience in finance and for the past eight years has worked in different facets of Business Operations including finance, sales, marketing and payroll.
Roxy grew up in Romania where she developed a love for travel from a very young age. She enjoys visiting her family overseas and exploring new places.
Director of Sales & Marketing
Zach Horwath joined Sales Focus in the fall of 2021 after completing his law degree from Charleston School of Law. He started as a Business Development Manager and quickly proved himself as an amazing salesman closing several large programs during his short time in that position. As Director of Sales and Marketing, he brings innovative ideas and an incredible work ethic to this vital role.
Zach is from Maryland and graduated from the University of North Carolina Wilmington with a degree in business. He moved to Charleston after college to take a job as a pharmaceutical sales representative. Today, he enjoys golfing and spending time with his dog, Dexter.c
Director of Operations
Jay previously worked with Comcast NBC Universal for the 22 years, working in multiple aspects of the business. He started in direct sales selling high speed Internet to the residential consumer. Jay worked at their headquarters in Philadelphia for 5 years, focusing on building a national kiosk program in malls across the United States. Moving back to Maryland, his new focus was on regional growth of indirect sales programs with retailers such as Walmart, Best Buy, Target, etc. His most recent role was Senior Manager of Operations for 26 Xfinity retail stores in Maryland, Delaware, Virginia, and West Virginia. Jay launched the Xfinity Mobile Service in the large territory, consistently ranking as a top 5 producing region for Comcast Nationally.
Jay lives in Timonium, MD with his high school sweetheart and wife of 26 years and has two daughters, Tori, 26, and Michaela, 24. Jay and his wife enjoy their time as empty nesters with their two chocolate labs, Tootsie and Kona.
Director of Human Resources
Florence joined Sales Focus May of 2022. Florence comes to us with a wealth of Human Resources experience. She has acquired extensive professional experience in a variety of fields including automotive, production, distribution, and legal. She has 25+ years of experience managing all facets of human resources to include design and implementation of policies and procedures, employee handbooks, job descriptions, and benefit management.
Florence grew up in Silver Spring, Maryland and moved to Columbia where she raised her two sons. Ultimately, she moved to Charleston 17 years ago where she lives with her husband. Florence enjoys dancing, beaching, and time with family and friends.
Jamie works to help our clients achieve their business goals by developing a plan to address their needs, implementing that plan, managing the client’s sales agents and KPIs, and from there, making any corrections as needed. Jamie believes that when a business makes an investment in a solution, it’s important to make sure everything is done correctly with constant communication between himself and the client. He truly believes communication is the key to a successful partnership.
Jamie is originally from New Hampshire and moved to Charleston, South Carolina in 2018. On his days off, you can find him on the golf course or enjoying a drink with his wife.
Colin joined SFI in September of 2020 as an outside sales representative. Colin excelled from day one growing his territory at a record-setting pace. He continued to perform as an outside rep bringing his territory into the top 10 nationally. In January 2021, Colin was promoted to Team Lead for the Midwest Region before being promoted to Regional Manager in April of 2021. He didn’t stop there is now a National Program Manager.
Colin is from Michigan and graduated from Grand Valley State University with a Biomedical Science degree. He remains in Grand Rapids, MI where he met his wife, Sara. He enjoys staying active with golf, mountain biking, disc golf, skiing, and curling (yes, the Olympic sport)!
Angelica joined Sales Focus in June 2022 to take over our marketing efforts across social media, SEO, lead generation, and recruiting. Starting her career in journalism, Angelica honed her communication skills and learned several complex software. She then transitioned into marketing with a focus on SEO and content that converts and ranks highly on search engines. She is excited to take everything she’s learned so far to help SFI meet and exceed its marketing goals.
Angelica grew up in Orangeburg, South Carolina, and graduated from the University of South Carolina in 2019. She now lives in Charleston with her wife and dog. She enjoys being outside, concerts, and spending time by the water.
Business Development Manager
Erik Nance joined us in January of 2023 and brings decades of sales and business experience with him. He spent most of his career in radio and television advertising and was most recently the branch manager of a mortgage company in Charleston, South Carolina.
Erik is from Detroit, Michigan and moved to Charleston more than a decade ago where he lives with his wife, Rose, and their Jack Russell/Beagle mix, Darby. He is a lover of all things food and wine (which is why he loves Charleston) and is also a travel enthusiast.
Benjamin joined Sales Focus in early 2023 and brings more than 15 years of experience in growing businesses with him. He previously worked at Cisco Systems in San Francisco where he earned multiple President’s Clubs and Sales Champions Awards.
Benjamin was born in Texas but lived in California for 17 years and considers himself a bit of a world traveler. Today, he calls Charleston, South Carolina home because it’s where his family roots are. Faith, family, and relationships are what matter most to him.
Outside of work, Benjamin enjoys making memories while traveling, spending time with family, squeezing in some golf when he can, hitting the weights (because it helps balance out his obsession with Mexican food), and spreading positivity by helping others and embracing The Four Agreements mentality.
Jon Higley was previously Director of Operations for Sales Focus Inc. After retiring, he realized he wasn’t quite ready to put it all down for good and returned as our Training Manager. Jon has extensive professional experience in sales and business development, operations management, corporate planning, team building, customer relations, executive account management, product development, business operations, and administration. With a proven track record in planning, organizing and mobilizing, he has helped to create new businesses and penetrate new markets to increase sales and profit margins while building an efficient operations and administrative infrastructure to meet the demands of new growth and new business ventures. Jon designed and implemented policies and procedures with respect to sales and business development initiatives, team building, operations and planning, infrastructure development, new business ventures, and business operations.
Sales Focus, Founded 1998, Premier Provider Of Intelligent Sales Solutions. Our proprietary methodology S.O.L.D.TM (Study Organize Launch Direct) will produce the results you demand.