About Us

Sales Focus Inc. (SFI) is the pioneer in the sales outsourcing industry. Since 1998, we have developed, implemented and managed hundreds of successful sales and marketing campaigns based on our one foundational principle—improve our clients’ revenue performance quickly.

What We Do

SFI provides sales solutions tailored to meet the needs of businesses of every size and in every industry. We help your company:

Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’ profitability.

What Makes Us Different, Better

SFI delivers improved sales performance fast. And that’s more than a promise. It’s a guarantee.

We use our proprietary S.O.L.D.™ method to build a team of professionals who will aggressively pursue new clients. And, your sales team is carefully selected and trained to protect your brand and sales intelligence.

All SFI executives average more than 20 years of experience building sales and marketing campaigns for a wide range of industries. Our vertical knowledge covers:

  • Energy
  • Technology
  • Advertising
  • Travel
  • Retail
  • Manufacturing
  • Healthcare
  • Telecommunications
  • And more

We have worked with emerging companies and Fortune 500 conglomerates, helping each of our clients achieve new levels of success.

Meet Our Leadership Team

TONY HORWATH, Founder, President, CEO

Tony pioneered the sales outsourcing industry in 1997 and officially launched Sales Focus Inc. in 1998.

Tony has held executive sales and management positions for over 25 years and is an expert in building Intelligent Sales Solutions with a focus on process improvement and performance across multiple industries in the US and abroad. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500 and privately held companies.

Tony has extensive knowledge regarding the process of developing sales and marketing organizations into a productive entity as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT-based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.

He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements and handled the redesign and redirection of sales efforts away from “commodity” sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies and identify strategic alliance and acquisition candidates.

Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients’ budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of success sales teams.

KEVIN HICHOUR, Managing Director

KEVIN HICHOUR, Managing Director for Sales Focus has over 25 year’s experience in travel & hospitality sales management, sales representation services, destination marketing, travel trade strategic partnerships negotiation, as well as sales and marketing solutions with the US travel market.

Kevin’s extensive experience dealing with major Leisure & MICE Travel trade partners, major US Tour Operators (USTOA members), Meeting Planners, Travel Agents Consortiums (Leisure & Corporate), Airlines, Online Travel companies, DMC’s, International Tourism Boards, CVB’s, PR agencies and travel trade publications allowed him to negotiate and finalize successful strategic partnerships agreements on behalf of our clients, increasing their US travel market share and generating higher revenues.

CHARLES SMEE, Program Manager

Charles Smee has a 30-year strategic multicultural MNE and startup experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia, South Korea, Taiwan and Vietnam managing business development teams of 50+ persons servicing multinational clients such as BAT, Coca-Cola, Kellogg, Nabisco and Hilti.

He is currently based outside London, overseeing research, training, transformation and contact strategy for Sales Focus Inc.’s EMEA and APAC programs as Founder of Transaction Focus.

Charles is a creative trusted brand custodian who has delivered impressive sustainable ROI for clients such as ABC, Cassini, Coca-Cola, EUGBA, HappyorNot and Kimberly-Clark while working in senior roles at Saatchi & Saatchi, WPP and Transaction Focus.

He has been a guest speaker at IIOM China and European M&A Forums, an accredited British Business Growth Service coach and IBD small business mentor and has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History and a Diplome from the Universite de la Sorbonne in Paris.

He is also a bilingual French speaker, a keen golfer, skier, cricketer, tennis player and cycles around Europe for charity.


Fernando Medeiros is a business leader with an extensive experience in process improvement, document management and business growth. He has over 30 years of experience in business management, sales management, business development, mergers and acquisitions, foreign country management and new market development. His 25-year senior executive career includes management roles with mid- and large-sized world-class companies such as Warner Bros, Gehr Industries, Sperry Marine (Northrop Grumman), Recall Information Management (Iron Mountain), TractManager and Vizzia Technologies.

Over the past 15 years Fernando has had extensive experience in sales outsourcing nationally and internationally, helping small and mid-size corporations acquire market shares in the USA and foreign countries. For the last six years, he has re-established in Rio de Janeiro, Brazil working actively in sales outsourcing.

In Brazil, Fernando has in-depth knowledge and has focused on healthcare (hospitals), offshore (oil rigs), military, information management and shipyards.

Fernando holds a Bachelor in Science and is fluent in English, Portuguese and Spanish. His international business experience and breadth of knowledge regarding sales management has effectively helped many corporations from USA gain market share abroad.

CJ MINICK, Director of Human Resources

CJ Minick is an accomplished HR professional with over 20 years of experience. CJ is responsible for implementing human resource management strategies that enable Sales Focus Inc. to recruit, train and retain a high-performing and motivated workforce. CJ specializes in payroll, talent management, staffing, employee benefits, learning and development, implementing on-boarding, training and development, performance management, employee retention, benefits management and employee relations policies and strategies.

CJ is certified through the Human Resource Certification Institute as a Human Resource Professional (PHR). She holds a Senior Professional in Human Resources (SPHR) and is a member of the Society for Human Resource Management.

ROXY BUTIUC, Finance Manager

Roxy Butiuc has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements. Roxy is responsible for providing financial services in order to ensure effective, efficient and accurate financial operations—from performing day to day processing of financial transactions to managing the accounts receivable and payable, preparing, verifying and processing invoices. Roxy has over five years of experience in finance and for the past eight years has worked in different facets of Business Operations including finance, sales, marketing and payroll.

Roxy grew up in Romania where she developed a love for travel from a very young age. She enjoys visiting her family overseas and exploring new places.

JENNIFER LOMANGINO, Operations Coordinator

Jennifer started at Sales Focus in 2016 as a recruiter and was moved into the Operations Administrator position. Jen is responsible for managing our social media updates, special events, advertising and creating brand awareness while working closely with our marketing and SEO department.

Jen is in charge of the day to day follow-up and coordination of sales prospects for the SFI Sales Executives, Program Managers, Operations and potential clients. She also provides support to programs after acquisition.

Get guaranteed results from the pioneer in the sales outsourcing industry—Sales Focus Inc.

Call us today for an initial consultation.

Intelligent Sales Outsourcing Solutions