ABOUT SALES FOCUS

Who We Are

Who We Are

Our belief that accountability on a personal and business level will grow individuals as well as companies alike is part of our corporate culture. In order to maintain such a strong corporate culture with our teams across the United States, the executive team must lead and motivate from the top to the bottom. Getting an entire organization to stay accountable on a personal and business level requires strong and effective leadership.

What We Do

SFI provides sales solutions tailored to meet the needs of businesses of every size and in every industry. We help your company:

Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’ profitability.

Our Commitment to You

SFI delivers improved sales performance fast. And that’s more than a promise. It’s a guarantee.

We use our proprietary S.O.L.D.™ method to build a team of professionals who will aggressively pursue new clients.
And, your sales team is carefully selected and trained to protect your brand and sales intelligence.

All SFI executives average more than 20 years of experience building sales and marketing campaigns for
a wide range of industries. Our vertical knowledge covers:

outsourced inside sales

We have worked with emerging companies and Fortune 500 conglomerates,
helping each of our clients achieve new levels of success.

President's Message

Tony Horwath, President & Founder
Sales Focus, Founded 1998, Premier Provider Of Intelligent Sales Solutions. Our proprietary methodology S.O.L.D.TM (Study Organize Launch Direct) will produce the results you demand. Independent of your industry or size of your company, Sales Focus Inc. will build a team of professionals who will lower your cost of acquisition and increase your top line revenue. Sales Focus Inc. was founded on a simple principle – Improve the revenue performance of our clients, quickly! We are focused on developing solutions that produce immediate revenue solutions. Since 1998 Sales Focus Inc. has developed, implemented and managed hundreds of successful sales and marketing campaigns based on this principle.

It’s our people that make the difference. All Sales Focus Inc. Executives average over 20 years of hands on experience building sales and marketing organizations ranging from emerging companies to Fortune 500 conglomerates.

Each of our seasoned executives brings a unique background and level of expertise in multiple disciplines and industries. Our vertical knowledge ranges from Energy, Technology, Advertising, Travel, Retail, Manufacturing, Healthcare, Telecommunications, and many more, including selling tangible products and intangible services. Years of experience within the services industry sets us apart as a leading solutions provider within this complex selling market.

As we continue to grow and expand our customer base, our knowledge and experience multiplies. We hope that while visiting our website you are able to gather some information that will improve your business. If you require additional information or have any questions about Sales Focus Inc., I would welcome the opportunity to speak with you personally.

Our Team

TONY HORWATH, FOUNDER

TONY HORWATH

FOUNDER
Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998. SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients... Read More

JAY LINDT

DIRECTOR OF OPERATIONS
Jay previously worked with Comcast NBC Universal for the 22 years, working in multiple aspects of the business. He started in direct sales selling high speed Internet to the residential... Read More

ROXY BUTIUC

DIRECTOR OF FINANCE
Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements... Read More

Zach_Horwath_SFI

ZACH HORWATH

DIRECTOR OF SALES & MARKETING
Zach Horwath joined Sales Focus in the fall of 2021 after completing his law degree from Charleston School of Law... Read More

CHARLES SMEE

EUROPEAN PROGRAM MANAGER
Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia... Read More

KEVIN HICHOUR

TRAVEL & TOURISM
MANAGING DIRECTOR
Kevin Hichour’s International Travel and Tourism professional background in the North American & European markets, along with... Read More

FERNANDO MEDEIROS

SOUTH AMERICAN PROGRAM MANAGER
Fernando Medeiros is a business leader with an extensive experience in... Read More

FLORENCE ZAC

HUMAN RESOURCES MANAGER
Florence joined Sales Focus May of 2022. Florence comes to us with a wealth of Human Resources experience. She has acquired extensive professional experience in a variety of fields... Read More

JAMIE DOYLE

BUSINESS DEVELOPMENT MANAGER
Jamie Doyle is a Business Development Manager that has been working with small and medium size businesses for over 25+ years. Jamie wants to help business owners achieve... Read More

RON MERACDO

PROGRAM MANAGER
Ron joined Sales Focus in January 2019 and brings over 25 years of experience within the Healthcare industry, ranging from start-up to Fortune 1000 companies with a variety of roles in sales, marketing, management, and business development. He has launched over 10 products and has been involved with over four start-ups, two of which were acquired. Prior to joining SFI, Ron was involved in assisting companies to bring their products to market and navigating through the regulatory process and post-launch initiatives.

ROGER HUNTER

SALES FLOOR MANAGER

DONALD WILCOX

PROGRAM MANAGER
Don Wilcox has over 17 years of Sales Management experience. He has been an integral part of Sales Focus, leading multiple teams. Joining in 2019 as an entry level sales representative... Read More

CHAD ISOM

RECRUITING MANAGER
Chad Isom joined our team in August of 2022 and brings over 30 years of recruiting experience to Sales Focus. Chad is a retired U.S. Marine, honorably serving the United States for more than 22 years. At the completion of his... Read More

MARILYN HORWATH

Hiring Manager - Recruiting

CHRIS MINICH

HIRING MANAGER - RECRUITING
Chris Minich ensures our clients get the right people to grow their products and services.

JON HIGLEY

TRAINING MANAGER
Jon Higley was previously Director of Operations for Sales Focus Inc. After retiring, he realized he wasn’t quite ready to put it all down for good and returned as our Training Manager. Jon has... Read More

ANGELICA IGLESIAS

MARKETING COORDINATOR
Angelica joined Sales Focus in June 2022 to take over our marketing efforts across social media, SEO, lead generation, and recruiting. Starting her career in journalism, Angelica honed her... Read More

MACKENZIE FOX

OPERATIONS ADMIN MANAGER
MacKenzie (Mac) Fox has joined us as the new Operations Admin Manager in the Columbia office. Mac has a long history of leading customer service, sales, and logistics initiatives for... Read More

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