About Sales Focus Inc.

Who We Are

Sales Focus Inc. (SFI) is the pioneer of the Sales Outsourcing industry. Our President and CEO Tony Horwath founded Sales Focus in 1998 to assist emerging information technology companies in launching their products, entering new markets, and reaching their sales revenue goals. During this exciting time, Tony fine-tuned and trademarked his S.O.L.D. Methodology. He quickly learned his repeatable process could be customized for virtually all businesses across all industries to help them grow their revenue, acquire new clients, and reach their sales goals. More than 25 years later, SFI has worked with nearly 2,000 businesses from start-ups to Fortune 500 companies in just about every business sector, hired and managed more than 12,000 sales professionals, and grown to two offices with partners strategically placed across the globe.

What We Do

SFI provides outside and inside sales solutions tailored to meet the needs of businesses of every size and in every industry. We recruit, hire, train, and manage sales teams across all business sectors anywhere in the world in 45 days or less. Whether you need just one inside sales agent to set up appointments for your current sales team or you need us to build a sales department from scratch, we’re the sales outsourcing partner you’ve been searching for. Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’s profitability. We help your company:

  • Get more leads
  • Make more sales
  • Increase revenue
  • Protect your brand

Our Values

Our belief that accountability on a personal and business level will grow individuals, as well as companies alike, is part of our corporate culture. In order to maintain such a strong corporate culture with our teams across the United States, the executive team must lead and motivate from the top to the bottom. Getting an entire organization to stay accountable on a personal and business level requires strong and effective leadership.

Our Proven S.O.L.D.TM Process That Drives Revenue


Transfer Clients Business Knowledge


Plan & Recruit


Training & Go-To-Market Initiative


Manage & Track Sales Performance

Meet Our Team

Founder & CEO

Tony Horwath


Director of Finance

Roxy Butiuc


Director of Sales & Marketing

Zach Horwath


Director of Operations

Jay Lindt


Director of Human Resources

Florence Zak


Sales Manager

Jamie Doyle


Program Manager

Colin Cran


Marketing Manager

Angelica Iglesias


Business Development Manager

Erik Nance


Business Development Manager

Benjamin Stafford


Training Manager

Jon Higley


President's Message

Sales Focus, Founded 1998, Premier Provider Of Intelligent Sales Solutions. Our proprietary methodology S.O.L.D.TM (Study Organize Launch Direct) will produce the results you demand.

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