ABOUT SALES FOCUS

Who We Are

Our belief that accountability on a personal and business level will grow individuals as well as companies alike is part of our corporate culture. In order to maintain such a strong corporate culture with our teams across the United States, the executive team must lead and motivate from the top to the bottom. Getting an entire organization to stay accountable on a personal and business level requires strong and effective leadership.

What We Do

SFI provides sales solutions tailored to meet the needs of businesses of every size and in every industry. We help your company:

Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’ profitability.

What Makes Us Different, Better

SFI delivers improved sales performance fast. And that’s more than a promise. It’s a guarantee.

We use our proprietary S.O.L.D.™ method to build a team of professionals who will aggressively pursue new clients.
And, your sales team is carefully selected and trained to protect your brand and sales intelligence.

All SFI executives average more than 20 years of experience building sales and marketing campaigns for
a wide range of industries. Our vertical knowledge covers:

outsourced inside sales

We have worked with emerging companies and Fortune 500 conglomerates,
helping each of our clients achieve new levels of success.

President's Message

what is outsourced sales
Sales Focus, Founded 1998, Premier Provider Of Intelligent Sales Solutions. Our proprietary methodology S.O.L.D.TM (Study Organize Launch Direct) will produce the results you demand. Independent of your industry or size of your company, Sales Focus Inc. will build a team of professionals who will lower your cost of acquisition and increase your top line revenue. Sales Focus Inc. was founded on a simple principle – Improve the revenue performance of our clients, quickly! We are focused on developing solutions that produce immediate revenue solutions. Since 1998 Sales Focus Inc. has developed, implemented and managed hundreds of successful sales and marketing campaigns based on this principle.

It’s our people that make the difference. All Sales Focus Inc. Executives average over 20 years of hands on experience building sales and marketing organizations ranging from emerging companies to Fortune 500 conglomerates.

Each of our seasoned executives brings a unique background and level of expertise in multiple disciplines and industries. Our vertical knowledge ranges from Energy, Technology, Advertising, Travel, Retail, Manufacturing, Healthcare, Telecommunications, and many more, including selling tangible products and intangible services. Years of experience within the services industry sets us apart as a leading solutions provider within this complex selling market.

As we continue to grow and expand our customer base, our knowledge and experience multiplies. We hope that while visiting our website you are able to gather some information that will improve your business. If you require additional information or have any questions about Sales Focus Inc., I would welcome the opportunity to speak with you personally.

Our Team

TONY HORWATH

FOUNDER
Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998. SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients... Read More

JON HIGLEY

DIRECTOR OF OPERATIONS
Jon Higley, has been with Sales Focus since April of 2019. Jon has had an extensive professional experience in sales and business development, operations management... Read More

CJ MINICK

DIRECTOR OF HUMAN RESOURCES
CJ Minick, Director of Human Resources at Sales Focus Inc., is an accomplished HR professional with over 20 years of experience. CJ is responsible for implementing human... Read More

ROXY BUTIUC

DIRECTOR OF FINANCE
Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements... Read More

CHARLES SMEE

EUROPEAN PROGRAM MANAGER
Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia... Read More

KEVIN HICHOUR

TRAVEL AND TOURISM
MANAGING DIRECTOR
Kevin Hichour’s International Travel and Tourism professional background in the North American & European markets, along with over 25 years’ experience in travel & hospitality... Read More

FERNANDO MEDEIROS

EUROPEAN PROGRAM MANAGER
Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia... Read More

Ron Meracdo

HEALTHCARE PROGRAM MANAGER

Amanda Reynolds

RECRUITING TEAM LEAD

Marilyn Horwath

Recruiting Team Lead

Doug Reynolds

Senior Account Development Representative

Caitlyn Littlewood

Sales and Marketing Representative

DANIEL FRALEY

Human Resources and Operations Coordinator

ANDY REID

Operations Administrator

Greg Swank

Operations Administrator

Katherine Gotis

Operations Administrator

Royce Matthew

Operations Administrator

Whitney Saunders

Operations Administrator

Find out how to launch your Information Technology Outsourced Sales Team in 45 days or less