Sales Focus Outsourcing
Pioneered the Sales Outsourcing Industry in 1998
Door-to-door sales outsourcing means SFI recruits, trains, manages, and reports on a dedicated field sales team on your behalf. Your reps are in the field representing your brand. We handle everything behind them: the hiring, the training, the management structure, the CRM, and the daily performance tracking. You get the results without building the infrastructure.
This is not a contractor referral service. Every SFI field rep is a W-2 employee, background-checked, drug-screened, and trained on your specific product before making a single customer contact. That employment model is what gives you brand consistency and legal protection that a contractor or gig-worker field force cannot provide.
Digital advertising and email campaigns are easier to launch. They are also easier to ignore. Door-to-door sales creates something neither can replicate: a real conversation at the point of decision, with an actual human who can answer questions, handle objections, and close on the spot. The performance data reflects this. Outside sales reps close at roughly 40%, nearly double the rate of inside sales in the same industries (SPOTIO, 2026). Field sales generates nearly $30 billion annually in the US alone, and outside sales teams consistently outperform digital-only acquisition on deal size and close rate in every category where the product benefits from explanation or demonstration.
The channel works best in specific situations:
Most companies that consider an in-house door-to-door team underestimate what it actually takes. Building one from scratch involves:
Outsourcing to SFI removes every one of those problems under a single agreement. A trained, managed team in the field within 45 days. A management layer that tracks daily KPIs and course-corrects before problems compound. And a W-2 employment model that makes your brand protection a structural fact, not an assumption.
Every SFI program follows the S.O.L.D.™ Methodology: a four-phase process that has driven results for clients across energy, telecommunications, home services, and dozens of other categories since 1998.
Before a rep makes a single contact, SFI documents your market, your ICP, your product’s strongest proof points, and the specific objections your buyers raise. The pitch is built before the team is hired.
Territory planning, recruiting against your specific profile, and building the compensation and reporting structure. Background checks and drug screening are included as standard.
Product and process training completed before the team goes live. A typical SFI program is in the field within 45 days of contract signing.
Ongoing field management, daily KPI tracking, call-level coaching, and structured reporting so you always know what is happening in your territory.
You are involved in strategy and decisions. SFI handles the day-to-day execution. If the program performs well and you want to bring the team in-house, SFI offers a 12-month employee transition option. Several clients have taken that path.
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These are real engagements, not illustrative examples:
The direct sales channel Sales Focus developed for TXU has become the most successful sales team for the...
Over the course of the 1.5-year campaign, SFI’s agents averaged 0.92 sales per day per agent, successfully acquiring...
The four sales agents SFI managed for the Client hit quota, each closing three deals per month for...
The two sales agents SFI managed for the Client hit quota, each closing one deal per month for...
Door-to-door sales outsourcing means hiring a third-party provider to recruit, train, manage, and report on a field sales team on your behalf. SFI handles the full program, including hiring (W-2 employees, background-checked), training, territory management, CRM, daily KPI tracking, and ongoing field management. You receive reporting and results; SFI runs the operation.
SFI’s standard launch timeline is 45 days or less from contract signing to a trained team in the field. That includes the Study and Organize phases (territory planning, recruiting, commission design) and the Launch phase (product training and process setup). Onboarding and training are typically completed within the first week of Launch.
W-2 employees exclusively. Every SFI field sales representative is a dedicated, full-time employee, not a contractor or gig worker. That employment model provides the training depth, brand consistency, and accountability that a contractor structure cannot.
No. Because SFI reps are dedicated, W-2 employees trained specifically on your product, standards, and messaging, you have more control than you would with a contractor model or a loosely managed in-house team. Every rep goes through SFI’s standard background check and drug screening, and the management layer reviews performance in real time.
Compliance with local solicitation ordinances and Do-Not-Call requirements is built into every SFI program from the territory planning phase, not added as an afterthought. This is one of the core advantages of working with a partner that has been running field programs across dozens of states since 1998.
SFI has launched door-to-door and field sales programs in energy, telecommunications, home security, home services, healthcare, pharmaceutical, manufacturing, technology, and more. Programs serving deregulated energy markets and fiber/broadband providers are among the most common use cases.
Most D2D programs that underperform do so for the same reasons: poor territory planning, insufficient training, weak management visibility, or reps who quit before they are fully productive. SFI’s model specifically addresses all four. If a previous program failed at one of those points, that is worth discussing directly before signing anything.
Yes. Door-to-door sales is legal everywhere in the US, subject to local solicitation ordinances that SFI manages by territory. Compliance is not optional and it is not an afterthought. It is built into how the program is structured.
Yes. SFI offers a 12-month employee transition option that allows you to convert the outsourced team to direct employees of your company if the program performs well and you want to bring it in-house. Several past clients have used this path.
Revenue Growth & New Client Acquisition
Reduced & Controlled Cost of Sales
Speed to Market – We Launch Your Sales Program in 45 Days or Less
Brand Protection by Using Dedicated, Full-time Employees
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
