Sales Focus Inc. is the pioneer and leader in “intelligent sales outsourcing.” When you outsource your sales processes to us, you know that you are working with trusted experts. Our repeatable solutions and processes have allowed us to help small businesses to Fortune 500 companies meet and exceed their revenue goals. With experience across the globe in just about every industry, we have everything in place to launch your customized sales solution in 45 days or less.
What Is Sales Outsourcing?
Sales outsourcing is the practice of hiring a third-party company to handle some or all of your sales activities. This can include tasks such as prospecting for new clients, making sales calls, negotiating deals, and managing customer relationships. Outsourcing sales can be a cost-effective way for a company to improve its sales performance and expand into new markets without having to invest in additional resources or hiring new employees. Additionally, outsourcing sales can provide access to specialized knowledge and expertise that may not be available within the company.
When you work with SFI, we take responsibility of recruiting, hiring, training, and managing your sales team(s) and essentially work as your sales department and an extension of your company. We ensure that our sales professionals always present themselves as your brand to your customers. Many businesses outsource processes like payroll, human resources, and marketing; your sales processes are no different.
Benefits of Sales Outsourcing Services
Speed to Market
Getting into a market and becoming the go-to brand in your industry is a focus for all businesses. Companies often identify a need in the market and have a product or solution to satisfy it. When time is of the essence, the challenge becomes how to get to market quickly before a competitor. We recognize this importance and guarantee that we can launch a new sales team of any size anywhere in the world in 45 days or less. No other sales outsourcing company can make this promise.
Increase Market Share and Enter New Territories
Sales outsourcing helps you find and reach new and underserved markets. Businesses often find it challenging to have enough sales personnel to cover various territories and branch out into new ones. If you are an international company looking to enter the United States market, we have decades of experience doing just that. We also have partners strategically located across the globe to help us expand our sales solutions anywhere in the world.
Scalability
Based on the market and performance, outsourcing gives you the freedom to quickly make changes to your team without having to deal with the logistical complications that arise. We have processes in place that allow us to streamline any changes you’d like to make to your personalized sales solution, whether it be scaling up or down.
Reduced Staffing Cost
There’s no question that employees are one of the largest expenses companies face. Outsourcing your sales personnel can cost you much less than taking on new employees. You only pay for the work they do, while we take care of everything else from breaks to holidays to benefits.
Sales Expertise
Working with a sales service provider gives you access to experts in not only selling but also recruiting, training, managing, and the latest business trends. This allows you and your business to focus on your product or service, while another company uses their expertise to sell it. Plus, after a contractual time, your company can 100% absorb the sales team we created for you.
Remove Technological Restraints
An outsourcing company gives you access to the latest tools and equipment without having to purchase them. This will help your company get ahead of competition and keep up with the latest business trends.How Sales Outsourcing Solutions Work
Getting Started
When you hire us as your sales outsourcing experts, we become an extension of your company. During our “Kick-Off Call,” we’ll get as much information as we can about your business and what exactly we’ll be selling for you. We will also determine a “Launch Date” in 45 days or less after the initial call. This is the day the employees we’ve recruited to sell your product or service have their start date and begin training.
Building Your Dedicated Sales Team
Before your “Launch Date,” we will recruit for your team and create a “Sales Toolkit” with training processes, KPIs, etc. We stay in contact with you and your company during this process to ensure all expectations are being met. We ensure that we hire the right people for the job through a concise interview process, a thorough background check, and a drug screening.
Launching Your Sales Process
Your new sales team will complete onboarding and begin training on your “Launch Date.” Training typically takes a week or less. Once your representatives are trained, they will begin selling. Each salesperson represents your company and presents themselves that way to your customers. As our client, your customers will never know the Sales Focus Inc. name even though your sales personnel are W-2 employees of ours.
Daily Reporting
Your sales team will be required to keep track of the work they do and report it daily. We have streamlined this process, so it only takes employees a few minutes to log their KPIs each day. You’ll have regular meetings with your team’s designated Operations Administrator and Manager to ensure that the reps are meeting their performance goals and getting the support they need.
Continued Support
We will continue to manage the sales team and provide them with the tools and knowledge they need to succeed. This means we provide them with equipment, benefits, holidays, etc. We also keep staffing levels up and never charge you to fill a position that becomes open.
Who Needs Sales Outsourcing?
Why would a company choose to trust an outside organization with such a critical component of their company’s future growth? The answer will vary, but, what we have seen since our company’s inception is that our clients typically fall within one of four categories.
Small Businesses
- The clients existing management team may be an expert in their fields or have the ability to create a brilliant product but not able to grow their brand beyond a certain level due to the simple reality that they are not salespeople.
- The client might have hired sales reps in the past but only with minimal success. This cycle of turnover eventually leads to the realization that the problem might not lie with the salesperson but with their own lack of expertise to properly manage and direct their team to success.
- Similar to the above, the administrative burden might be more than a small business owner is capable of maintaining given their current business stage and workload. It can often be that they do not have the time, resources, or support staff to manage the recruitment, training, or oversight of the sales team.
Medium-Sized Businesses
- We are often approached by companies who may have a presence within a specific geographic region but have had trouble entering a new territory.
- Similar to the above, companies who may be looking to launch a new product with speed often seek our services.
- A company with an existing sales team that is inundated with inbound orders and is unable to take a more active approach to lead generation can benefit from an outsourced team.
Large Companies
- Large organizations already have established sales teams in place, but for a variety of reasons, may be looking for additional or supplemental support.
- Some companies may want to quickly launch a new product but don’t want to divert the attention of their staff from existing offers.
- Other businesses want to enter a new market or territory where they do not have a footprint or enough coverage and need help from an outside source.
International Firms Looking to Enter the United States Market
- Similar to an established business looking to break into a new territory, we often work with international organizations that are looking to bring their brand, service, or solution to the United States market at speed.
- Given that they do not yet have a presence within the U.S. and our deep knowledge of the domestic market, firms often approach us to manage their sales teams on their behalf.
- Time zone differences create a barrier that prevents a firm’s existing management teams from effectively being able to recruit, direct, and support their international team. Having a local team taking care of all of that for you is crucial to success in the U.S.
Of course, this is a broad snapshot of the companies that we work with and why they consider outsourcing their sales process, but it has by and large held true throughout the years. A more concise way of saying it would be that outsourcing allows companies to focus on their core competencies while having the outsourcing company provide support in areas where they may not have direct experience or knowledge.
Our Trademarked S.O.L.D. Methodology
Study
- Discovery & Kickoff
- Digital Marketing Analysis
- Current State & Client Info
- Client Database
- Organization & Business Plan
- Marketing Plan Review
- Corporate Goals & Objectives
Organize
- Sales Plan
- Digital Assets & Keywords
- Testing & QA
- Recruting & Territories
- Salesforce Automation
- Email Configuration & Testing
- Service Level Agreement
Launch
- Training & Development
- Digital Campaign Launch
- Sales Plan Implementation
- Measurement & Adjustments
- Pipeline Management Analytics
- Reporting & Forecasting Implementation
Direct
- Monitoring & Evaluation
- Campaign Optimization
- Recruiting (if needed)
- Additional Assets (if needed)
- Client Engagement
- Reporting Results
- Reward & Retention Programs
Our Trademarked S.O.L.D. Methodology
Study
- Discovery & Kickoff
- Digital Marketing Analysis
- Current State & Client Info
- Client Database
- Organization & Business Plan
- Marketing Plan Review
- Corporate Goals & Objectives
Organize
- Sales Plan
- Digital Assets & Keywords
- Testing & QA
- Recruting & Territories
- Salesforce Automation
- Email Configuration & Testing
- Service Level Agreement
Launch
- Training & Development
- Digital Campaign Launch
- Sales Plan Implementation
- Measurement & Adjustments
- Pipeline Management Analytics
- Reporting & Forecasting Implementation
Direct
- Monitoring & Evaluation
- Campaign Optimization
- Recruiting (if needed)
- Additional Assets (if needed)
- Client Engagement
- Reporting Results
- Reward & Retention Programs
Our Commitment to Our Customers
Revenue Growth & New Client Acquisition
Reduced & Controlled Cost of Sales
Brand Protection by Using Dedicated Full-time Employees
Our Sales Intelligence Becomes Yours
Types of Sales Outsourcing We Offer
Outside Sales
Outside sales refers to face-to-face sales with customers. This means outside sales representatives meet directly with prospects in an in-person sales approach. In today’s digital world, outside sales teams still conduct much of their selling virtually. However, outside sales professionals develop and manage the relationship on a personal face-to-face basis. Knocking doors, in-person B2B cold calls, and attending networking events are all requirements for a successful outside sales team.
Inside Sales
Inside sales, also known as virtual sales, is when a sales team does all its selling via electronics. They use telephone calls, video calls, emails, webinars, etc. and never meet face-to-face with prospects or clients. Inside sales can be very effective with a specific product or service that needs a large buying audience and a low investment.
International Sales
Entering a new market even domestically can be a daunting task. When taking into account different time zones, languages, regulations and consumer habits, entering a new market on an international scale can seem impossible. We are often approached by businesses who want to expand their reach and/or turn an idea into a reality.
Co-Source Sales
Co-sourcing offers the option of keeping your existing sales agents and having them managed by our outside firm. This differs from inside and outside sales outsourcing because those solutions ensure that we adopt the entire sales process from recruiting to directing.
What Makes Us Stand Out From the Rest
Proven Repeatable Process
Our S.O.L.D.™ Methodology is a proven and repeatable process for companies of all sizes in all industries. Senior executives and program managers with industry experience and knowledge build and manage your dedicated sales team.
High Level of Expertise
Sales and marketing are our core competencies, but we also have a strong focus on recruiting and management. Letting us focus on your sales processes gives you and your team the time and energy you need to do what you do best in your industry.
Speed to Market
We guarantee that we can launch any size sales team anywhere in the United States within any industry in 45 days of less. The onboarding and managing process quickly adapts to your business goals and objectives.
Cost Saving
You’ll have more control over variable expenses like insurance, overhead, human resources, etc. Outsourcing to us reduces or completely eliminates the cost of personnel, equipment, and infrastructure.
Scalable Solutions
We can adapt your dedicated sales team depending on market conditions and your current revenue goals. You’ll receive marketing services that are optimized to campaign results and bring in qualified leads.
Employee Transition
We recruit and train your sales team and position them for long-term development and success. You also have the option of acquiring the sales team we built for you after 12 months with us and transitioning them into your company as your employee(s).Sales Outsourcing FAQs
- Reduce staffing costs
- Increase market share and enter new territories
- Improve quality of leads
- Speed to market
- Scalability
- Sales expertise
- Removal of technological restraints
- Be sure to make capabilities, not cost, your top concern. The cheapest solution is not always the best.
- Look for a solutions-oriented partner who understands your needs and has experience in the specific industry you are outsourcing.
- Be prepared to hold an active role in the partnership. You will have to devote time and energy to have a relationship with the company and have open lines of communication.
- Make sure to partner with true, experienced sales experts!
- Outside Sales
- Inside Sales
- Co-source Sales
- International Sales
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