Lead Generation

Pioneered the Sales Outsourcing Industry in 1998

  • More Than $1.2B in Gross Revenue Generated For Our Clients
  • 97.5% Success Rate With All Clients

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B2B Lead Generation Outsourcing & Services

Lead generation outsourcing has become increasingly popular in recent years. Businesses can focus on their core competencies by partnering with a reputable B2B lead generation services provider for outsourced lead generation services. This helps the company to focus on other priority tasks while letting the experts handle the complex and time-consuming task of generating leads.

Outsourcing B2B lead generation can also provide a cost-effective solution, eliminating hiring and training an in-house team, which can be expensive and time-consuming. In addition, outsourcing allows companies to access a pool of experienced professionals with the skills and tools necessary to identify, qualify effectively, and nurture leads.

This can result in higher-quality leads, more efficient lead-generation processes, and, ultimately, increased revenue. With B2B lead generation outsourcing, businesses can free up resources, streamline their operations, and focus on driving growth.

Companies Who Require a Lead Generation Team

Sales Focus Inc. uses a Multi-Touch Multi-Channel, account-based marketing approach through an engagement process. This process involves call outreach, email campaigns, LinkedIn and LinkedIn Sales Navigator posts, landing page lead captures through marketing campaigns and webinar hosting, promotion, and post-webinar engagement, all targeting your ideal client.

How Do Lead Generation Outsourcing Companies Work?

Lead generation outsourcing companies provide a valuable service to businesses looking to increase their sales and revenue. B2B lead generation outsourcing allows businesses to focus on their key strengths and hand the lead generation process to professionals.

Sales lead generation outsourcing companies also use various approaches, such as email marketing campaigns, telemarketing, and social media outreach, to generate high-quality leads for their clients. With their experience and expertise, lead generation outsourcing companies can identify potential clients and nurture relationships, increasing the likelihood of successful conversions.

B2B sales lead generation is a critical component of a successful sales strategy, and outsourcing this process to an outsourcing company with the best lead generation process outsourcing can save time and resources while delivering significant returns on investment.

Learn more about how we can launch your lead generation team in 45 days or less!

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Lead Generation FAQs

Lead generation in sales is identifying and cultivating potential customers for a business’s products or services. This involves capturing the interest of prospective customers and gathering their contact information so that they can be followed up with and eventually converted into paying customers. Lead generation methods can include online advertising, content marketing, email campaigns, and cold calling.

In B2B lead generation, B2B leads is a business term used for people who have been identified as potential customers for your business. There are two types of B2B leads: Marketing-Qualified Leads and Sales-Qualified Leads. Marketing-qualified leads are targeted leads who are very likely to become a customer. You will find these leads repeatedly visiting a page on your company’s website, filling out a form on your company’s website, downloading a piece of content that your website has produced, or signing up to attend one of your company’s events or webinars. Sales-qualified leads are marketing-qualified leads who have progressed along the sales funnel and are ready to engage with your sales team.

The benefits of outsourcing lead generation can add up. Outsourcing can save time on prospecting, identifying the most qualified leads, and setting up meetings between those leads and your rock-star salespeople. There is no one way to generate leads. SFI utilizes a multi-touch, multi-process methodology to communicate with prospects.

We first will make an ideal target profile and then use a Multi-touch Multi-Channel account-based marketing approach through an engagement process. This involves call outreach, email campaigns, LinkedIn and LinkedIn Sales Navigator posts, landing page lead captures through marketing campaigns and webinar hosting, promotion, and post-webinar engagement targeting your ideal client.

Lead generation is part of marketing with sales being in charge of closing the leads so it makes sense that these departments are aligned when it comes to lead generation

With over 24 years of sales outsourcing and lead generation service, we have generated leads for almost every industry and have in-depth knowledge of how to connect with the right people inside your target industry to deliver sales-qualified leads.

Companies can generate sales leads through various methods, such as:

  1. Content marketing
  2. Social media marketing
  3. Email marketing
  4. Pay-per-click advertising
  5. Referral marketing
  6. Cold calling
  7. Attend trade shows or events


Sales outsourcing has proved to be an extremely effective way for companies of all sizes to grow their sales. However, before you decide to outsource your sales process, a few factors should be considered.

  • Speed to Market – 45 days or less – Any location
  • Lack of Experience in Sales
  • Scalability Issues and Small Businesses
  • Cost-Efficiency
  • Operational Expenses vs. HR Expense
  • You Don’t Have an Efficient In-House Sales Team
  • If Your Existing Sales Team is Overburdened
  • Want to Save on Infrastructure and Software Costs
  • No HR issues – SFI handles all recruiting, training and managing
  • Recruiting the right people, and replacement of non-performers

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Our Proven S.O.L.D.TM Process That Drives Revenue


Transfer Clients Business Knowledge


Plan & Recruit


Training & Go-To-Market Initiative


Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development


Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism

Launch Your Outsourced Sales Team in 45 Days or Less!

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