Information Technology Sales Outsourcing

Pioneered the Sales Outsourcing Industry in 1998

  • More Than $1.2B in Gross Revenue Generated For Our Clients
  • 97.5% Success Rate With All Clients

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No industry sector evolves at the pace that information technology does. The speed with which new innovations are brought to market and the level of disruption those innovations may cause within the market are two huge challenges to maintaining a high-performance sales team. Sales Focus Inc. (SFI) has the sales expertise, capabilities, and flexibility to ensure our information technology sales outsourcing solutions meet your demands.

What Is Information Technology Sales Outsourcing?

Information technology sales outsourcing is hiring an external company to handle an information technology company’s sales processes. Outsourcing sales development for software and tech companies is a popular option for small and medium-sized businesses that need more resources or expertise to create and implement a successful sales strategy. This allows the IT company to focus on its core competencies and leave the sales and marketing to experts. Information technology sales outsourcing aims to increase revenue by reaching out to more customers and closing more deals.

The outsourcing company uses its experience, knowledge, and tools to create a customized sales strategy that fits the specific needs of the IT business. This strategy may include lead generation, account management, sales process optimization, and more. By outsourcing technology sales, companies can streamline their operations and achieve their revenue targets more efficiently.

How Does Technology Sales Outsourcing Work?

Technology sales outsourcing is a solution for software companies needing assistance growing their sales pipeline. It involves partnering with an outsourcing company specializing in sales development and lead generation.

The outsourcing company provides a team of trained sales professionals responsible for identifying potential customers, qualifying leads, and setting up appointments for the software company’s sales team. To reach potential customers, the outsourced team uses various sales tactics and techniques, including email campaigns, cold calling, and social media outreach.

Technology sales outsourcing is a cost-effective way to scale a company’s sales efforts without hiring and training an internal sales team. It allows software companies to focus on their core competencies while leveraging the expertise of a specialized sales development team.

The Importance of a Tech-savvy Team for IT Sales

The need for IT-savvy sales agents is obvious for companies that innovate and bring new technologies to market. But these companies are not the only ones whose sales team needs to change with evolving technology.

Early adopters—i.e., companies that integrate new technologies into their products, processes, and services—need sales agents who understand the new technology so that they can sell the product or service enabled or enhanced by it.

For both types of IT-driven companies, traditional “salesmanship” isn’t enough. You need sales agents with the ability to translate new technologies into benefits and features that prospects can understand.

How We Can Boost Your Information Technology Sales

SFI can develop a sales team with the right knowledge and skills to improve your IT firm’s sales performance. Here’s how:

  • Our S.O.L.D.™ methodology
    Our trademarked process allows us to systematically—i.e., efficiently and cost-effectively—gather the data we need to develop your sales plan and sales team.
    We customize sales training to ensure that our agents are more than product/service experts—they are authentic representatives of your brand.
  • Our recruitment standards
    SFI carefully selects sales agents for your team from qualified candidates who demonstrate:

    • Work ethic—internally driven to succeed and willing to do what it takes to achieve their goals
    • Superior planning and organization—ability to create a personalized system for targeting, approaching and engaging the right prospects
    • Effective communication—ability to engage decision makers in meaningful conversations to identify their needs and explain how your IT products/services deliver the right solutions

    Candidates must also prove their ability to understand (and explain) technology and technical concepts.

  • Our incorporation of AI into the sales process
    There is no substitute for the human connection in sales. However, technology is making the process of finding the right humans to cultivate a relationship with significantly more efficient. SFI invests in advanced analytics and modeling to give our sales agents the tools they need to get results faster.

Whether your IT solutions are direct to consumer products and services (B2C) or intended for other businesses in or outside the IT industry (B2B), SFI offers the cost-effective, scalable sales solutions you need. Contact us to schedule an initial consultation.

Launch Your Outsourced Sales Team in 45 Days or Less!

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Our Proven S.O.L.D.TM Process That Drives Revenue


Transfer Clients Business Knowledge


Plan & Recruit


Training & Go-To-Market Initiative


Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development


Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
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