Running a business comes with multiple responsibilities. However, some may require expertise. Companies that find it expensive to cultivate current employees’ skills or hard to look for individuals with the necessary skill set opt to outsource a well-trained team from a reliable third-party organization. An example is a call center outsourcing services.
What It Is
Call center outsourcing refers to a business option that helps handle the customer service operations of the company. What makes it appealing is that it allows a company to focus more on core responsibilities, such as production and distribution.
In most cases, call center outsourcing vendors offer 24/7 customer support. That means clients can still reach out to raise concerns and queries, even after regular business hours. Additionally, these service providers already have well-trained and skilled staff. They also have industry experience and access to the most relevant and latest technology.
Common Reasons for Outsourcing
It is important to note that the process of call center outsourcing does not happen overnight. The company needs to ensure that the team it hires is suitable for specific business needs and circumstances.
First, the company has to determine if outsourcing is the right move. In most cases, it will bring advantages. However, it is still necessary to make sure that the pros outweigh any possible cons. Here are some indicators that a business entity needs to outsource a call center team:
- It receives a considerable volume of calls, which continues to increase.
- Running your own call center department costs more.
- The company needs more time to focus on core competencies.
- The company is looking for ways to prevent issues related to adding staff members.
- There is a need to scale up the level of customer service.
- The company plans on expanding its operations to new territories.
Best Practices for Outsourcing
After determining that the company would benefit more in getting call center outsourcing services, the next step is to evaluate potential service providers. To do that, the company has to complete specific tasks. The so-called best practices can help.
- Preparing a Complete List of Goals – Before moving to the selection process, the company needs to define its goals and objectives. A comprehensive list with relevant details can help give direction to where the company is headed.
First, conduct a needs analysis. It may be necessary to reach out to the company’s stakeholders, including investors, current employees, and leadership. Ask them for the goals they want to achieve to help grow the business, what they think the company needs, and how they believe outsourcing could solve specific problems.
Looking into competitors will help determine where you need to focus on. Getting feedback from clients will help in figuring out what aspects of your customer service requires improvement.
Second, consolidate all the pieces of information you have acquired. The data will tell you the weak points of your current customer service, which will help in thinking of possible solutions. Additionally, it will also allow you to figure out how to use a call center to effectively benefit the business.
Third, write down the objectives and business goals the company has decided on. What does the company what to accomplish through the help of the outsourced call center?
- Creating Business Requirements– After creating a list of all customer service goals, the company can start making decisions aligned with the said objectives, corporate needs, and financial capacity. These will help in selecting call center outsourcing vendors.
For instance, if the purpose is to generate more sales, then the team the company should hire should have a good track record in producing positive results, and the staff must have the right skills and undergone proper training. Determine the required skills you would want them to have. After all, call center agents can be seen as the company’s storefront. They will represent your brand as they are the ones interacting with your clients.
It would also help to know how many people will be necessary to complete the team. Having quantified data based on the needs analysis the company conducted, it would be able to tell the number of required employees to cover all tasks and bases.
The most common and first requirement in most companies is good customer service skills. No matter what the primary purpose of having a call center is, having agents with poor customer service skills will be detrimental to the business.
Additional qualifications that most business entities look for include proficiency in English, computer and/or IT skills, sales skills, and more. If you are planning on hiring a third-party service provider, make sure you discuss your business requirements.
- Finding a Potential Partner – Once the goals and requirements are ready, the next step is to look for potential partners that can handle your company’s call center needs and objectives. You can conduct a Google search to find call center outsourcing vendors near you.
In most cases, choosing a professional and experienced team like Sales Focus, Inc. may be the best option. With the help of a reliable team, you can increase customer satisfaction rates without hassle.
The service provider you will be hiring will serve as your primary representative handling customer concerns and queries. So, it is vital to establish a partnership with them. Ensure the company you will hire follows a disciplined process, has the necessary technology or tools and is ready to accomplish the goals you have set.
You can shop around and compare call center outsourcing services from multiple providers to determine which one has the best option suitable for your company’s goals and needs. You can also request proposals to have a basis for comparison.
Ensure the one you will choose meets all your business requirements and has the right experience necessary to fulfill the tasks you give them. Among the important considerations include the following:
o The coverage hours required
o The languages they will have to support
o How they will integrate data into your company’s systems
o The coverage type necessary, whether it is inbound and/or outbound
o Delivery performance fix rates and response time
o The partner’s recovery plans
o How they will protect your data
Conduct an interview or set an appointment wherein a potential service provider can discuss in detail its plan on how to help achieve your company’s goals.
- Keeping an Eye on The Partner’s Performance Regarding Customer Service – It is important to see positive results. So, make sure you clarify with potential partners how they plan on reporting results to your company. Do they have a reporting and management tool that can only be accessed by you and the outsourced team?
Having access to these reports is necessary to know how well the call center outsourcing team performs its duties. What goals are accomplished? Which areas may require improvement? These are only some of the things you can find out if you monitor the outsourced team’s performance.
The main objective of many companies is to grow the business and achieve success. To do these, one has to ensure proper execution of plans and responsible handling of various business aspects.
However, some may find it hard to juggle all responsibilities. That is where outsourcing comes in. To learn more about outsourcing, whether for customer service or sales, contact our team of experts at Sales Focus, Inc.