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What is Sales Outsourcing?

Outsourced sales, otherwise known as contract sales, is a method of providing sales resources to a client business by a trusted third party sales team. The entire sales process or partial sale processes can be outsourced. From lead generation, follow ups to managing particular product/service segments or locations. Using a sales outsourcing company allows businesses to access a sales force without having to hire employees in-house.

Outsourcing has gained traction in recent years, providing necessary talent when needed as companies grow rapidly.  Companies realize the time and cost savings they gain and are outsourcing more non-core competency functions like accounting, HR, IT, marketing and sales. Furthermore, it is often deemed as a market entry strategy for startups or businesses that want a quick time-to-market. Let’s look at some of the key cost savings and benefits below.

1. How Much Does Sales Outsourcing Save?

According to Bersin by Deloitte, the average cost per hire is almost $4,000. This may differ from company to company, but you can calculate this important metric on Glassdoor for your business. This cost is not only an upfront recruitment and training cost, but also a risk to businesses for additional payroll employees and also any future turnover costs. Seeking an outsourced salesforce reduces that risk and both partners are invested to grow together.


2. What are the Benefits of Outsourcing Your Sales?

When you decide to outsource sales with a reputable partner, you’ll gain access to higher quality talent faster than you would searching through the talent pool yourself or via a recruiter. Less training required also means that you won’t be facing the same reduced productivity when new hires are still learning their role. An outsourced sales company is also specialized to solely focus on your sales needs, so you’ll be able to dedicate more resources and time to core competencies like product development or management.

So now the question of “is outsourcing sales right for me?”


The decision to outsource sales cannot just be focused on the cost savings or skills benefits. Companies must decide if it’s the right time to grow, what their focus is and become educated with the different outsourced sales options out there. Like any business partnership, choosing a partner that aligns on values is important to be successful..

With all the benefits you stand to gain by choosing SFI, the question you really need to ask is “How soon do I want to outsource my sales?” Get started today. Contact us to speak to a knowledgeable representative about your sales needs and be ready to launch your new start-up sales plan in less than two months.

The Guide to Outsourced Sales For Startups

The latest stats show that nine out of ten startups will fail. With the reduced barriers to entry into online businesses or tech start ups, entrepreneurs need to be realistic about their strategies and to work smarter and harder than ever before. 

In the beginning, the founding team might scrutinize over every detail to make sure everything is in order. From the office set up, accounting, logistics, to customer queries and feedback. But as each start-up begins to scale, the responsibilities of on-going product development and administrative tasks will leave the team with less time and energy to actually sell their products. 

The key to sustainable growth in any business is sales. Though start-ups can look towards more funding and investors, giving up equity in your company is not the only route. Startups that are wanting to build a solid foundation for growth need to have sales.

So, how do you achieve sales? Do you hire in-house or outsource?


Here are two questions to consider if you are thinking about outsourced sales for your startup:

Is there someone from the founding team that can do sales, or at least manage a small sales force?


What are the current roles for everyone in the current team? If development is coming to a slow with a finished end product, can members from that team move into sales? Would that require extensive training that someone on the team could manage?

Anyone in a startup knows that demands are ever changing and never ending. Marketing and sales can often be the first to be overlooked and pushed back until a product “is perfect”, but valuable time is lost in the process of iteration. Outsourcing sales could leave your core team to focus on managing core competencies.

Do you have the funds to hire an in-house sales team?

Having full-time, experienced sales people can be very expensive and risky for a start-up. It’s important to keep in mind the full cost of bringing on a sales force, like if you will be doing the recruitment, hiring a recruitment agency, managing the on-boarding, training, as well as any retention costs as salespeople develop within the company. Recent studies show even an $8/hour employee can end up costing a company around $3,500 in turnover costs, both direct and indirect.


Outsourcing sales for startups can be a great option for start-ups looking to increase speed to market and reduce initial in-house sales team investments. If you’ve decided to look further into outsourcing sales, here are some important first steps to take with your outsourcing partner:

So, you’ve decided to outsource sales, implement key tools immediately to set up an efficient sales pipeline


Efficiency is key when you’re working at a start-up and there’s a million things to do all at once. Your outsourcing sales partner will be able to immediately share the valuable tools needed to grow your pipeline like sales content, database access for targeting specific markets, CRM implementation and reporting tools to help measure your progress. Setting these key tools up quickly will enable a solid foundation to sales processes to build on as your start-up begins to accrue more customer data.

Get ready to go-to market with your outsourced sales for startups firm

An outsourced sales for startups firm will not just create the strategy, they’ll execute and manage the entire sales process. From staffing the sales reps, database managers and automation experts, they have the people power to grow a full sales system. Once you have your team assembled, it’s time to get ready to go to market.

Most start-ups that haven’t gone to market will have no historical data on customers, or target demographics. An effective sales strategy will have to be iterated as the firm begins to grow and achieve actual sales. The ideal outsourced sales firm should be able to help build plans, strategies and forecasts based on their best practices and track record of previous clients in the same industry.

Finding the right outsource sales company

With all the benefits you stand to gain by choosing SFI, the question you really need to ask is “How soon do I want to outsource my sales?” Get started today. Contact us to speak to a knowledgeable representative about your sales needs and be ready to launch your new start-up sales plan in less than two months.


Win Without Pitching

As a business owner, you want to do more than just sustain your business. You want to grow it. To expand your business and increase your profitability, you need to do more than just maintain your revenue stream. You need to increase your revenue stream and decrease the cost of sales so that more revenue translates to more profits. Sales Focus Inc. (SFI) helps you do that.

Continue reading “Win Without Pitching”

Pro Sales Technique: Find Your Value

The real value of what you offer is likely not in the products or services you provide or even the price. The real value is what you offer your customers and clients that your competitors don’t. Finding that value is essential to increasing your sales and growing your business.

Most of What You Offer Isn’t Your Value

It’s basic sales knowledge that you need to demonstrate your value to your prospective clients to make sales. It’s why you hear things like “features over benefits”. You need to show your prospective buyers that what you sell will meet their needs, ease their pain and provide the best value.

Unfortunately, most sales professionals go about demonstrating their value all wrong. They focus their attention on the areas where what they offer—the actual product or service or price—overlaps what their competitors’ offer. This is what we call the “parity area.” And this area of overlap—where you and your competitors are virtually indistinguishable—accounts for about 70% of your talking points.

To find your value, you need to find that 30%—the area where you stand alone, apart from your competition.

Your True Value

Finding your true value requires some creativity and out-of-the-box thinking. However, your value must be more than the product of imagination.

True value to your customers must be:

  • Unique to you

Novelty gives rise to value. So, part of your Click to read more →

5 Tips to Manage Your Sales Team

“I can manage my sales team with my eyes closed and my hands tied behind my back,” said no sales manager ever. No matter how many years of experience you have, there’s always something you can do better. Those “somethings” are often leadership concepts, approaches and strategies you already know but just haven’t applied. If your sales team needs a boost in performance, these five tips might help you lead them to the next level.

Tip #1: Prioritize and Generate Enthusiasm about Training

If you’ve scanned our five tips, you’ve likely thought to yourself, “I already know this.” We’re not claiming to tell you something you don’t already know, but we are reminding you why these tips work so that you actually implement them. That’s the Click to read more →

How Selling Strategies Can Benefit Your Business

Sales are the lifeblood of your business, but you need more than a sales team to ensure sustainability. To make the sales you need to thrive in your industry, you need to make sales cost-effectively, and the requires a strategy.

What Is a Selling Strategy?

By definition, a strategy is “a plan of action or policy designed to achieve a major or overall aim.” So, a selling strategy is an intentional, well-thought-out approach to how you are going to get more clients, sell more products and encourage repeat buying and up-sales so that your company can get an edge on the competition and grow.

Obviously, selling strategies must be tailored to each business and each business’ unique goals. They may include: Click to read more →

Be A Leader by Being Yourself

A famous Major League slugger was almost washed out in his first year because he tried to be someone else. The rookie started out hitting beautifully and soon led the league. Sports writers were singing his praises. Suddenly he went into a slump. His batting average dropped from .460 to .140. Days went by without him being able to get a scratch single. Finally, the manager benched him. Three days later the manager met with his coaches. He had to cut his roster and wanted their opinion. The manager had decided that the once sensational rookie should be sent down to the minors for further seasoning. One coach, a grizzled veteran, disagreed. “Let me have a few days with him,” the coach suggested. “Okay,” the manager assented. “Three days only.”

The coach, who had been a great hitter in his time, took the rookie aside. He told him to take a few swings of the bat. “Say,” the coach observed, “you cut at that ball just like Hank Aaron used to.” The youngster blushed. He admitted that Hank Aaron had been his boyhood hero. All through sandlot and high school baseball the rookie had tried to pattern his swing after that of Arron. It had worked wonderfully and actually carried him here to the Majors. And, here in the Big League, it worked, too—for a while. But now, once the pitchers figured out his weakness, he went into this slump.

“The trouble is,” the coach told him, “is that it really is still Hank Aaron’s stance and swing. You can never quite duplicate it and even if you could its doubtful if it would be exactly right for you.” Click to read more →

How to Work – Effectively – with Challenging Customers

The sales profession is a “people” profession: if you don’t like people, come not near!

In our contact with so many people we’re bound to come across some customers who are a challenge to get along with. Some salespeople would avoid transactions with challenging customers altogether, but they lose out on valuable business. There’s no reason for you to forfeit a potential sale; instead, use some understanding and thoughtful action to create an effective working relationship and close the sale.

The following are some tips for things to avoid – “don’ts” – when dealing with not-so-cooperative customers:

New Season, New You!

As we begin the change of seasons from summer to fall we feel the temperatures change and see the leaves changing on the trees and wildlife get ready to hibernate. It seems, too, that nature’s wardrobe is inversely related to ours: as the trees change and drop foliage, we add layers to stay warm.  With all of the change going on lately, have you stopped to think of what you might change to improve your sales?  This is a good time to take a break – maybe even take a nice long walk – and engage in a bit of self-reflection.

Dedicate the time now to take inventory of your strengths and weaknesses. Yes, we all have weaknesses (we are human), but instead of being ashamed of your downfalls, learn from them.  They can be a powerful tool in the reinvention of your sales self.

Look back at the past year, professionally.  What do you think you did right and where did you not succeed as you wanted?

On the positive side…

Did you have any Click to read more →