Case Studies

CDL College Driver System

Client Description

The CDL College Driver System is a driving school that offers permit courses to train and evaluate Class A and B CDL truck drivers for businesses located in Colorado. CDL College also offers a recruiting system that allows businesses to search for qualified drivers as well as advertise and manage their job opportunities.

Customer Requirements

CDL College needed to expand its sales team to increase its revenue and grow its customer base. The company needed Sales Focus Inc. (SFI) to establish structured sales tracking and manage a successful sales team.

SFI Solutions

Sales Focus developed and implemented a results-driven sales process for the CDL College Driver System. From there, SFI hired, trained, and launched a focused team of inside sales professionals in less than 45 days to acquire as many customers as possible. SFI then managed the team dedicated to CDL College’s sales success and tracked KPIs that were reported daily.

Results

The sales team SFI managed built relationships with trucking businesses across the market and closed deals that created brand identity and grew revenue for CDL College, ultimately meeting the company’s goals.

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Our Proven S.O.L.D.TM Process That Drives Revenue

STUDY

Transfer Clients Business Knowledge

ORGANIZE

Plan & Recruit

LAUNCH

Training & Go-To-Market Initiative

DIRECT

Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
President

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
CEO

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development

AgileBlue

Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism