Hitachi USA
Client Description
Hitachi is a global leader in electronics, consumer products and engineering.
Customer Requirements
Quickly and effectively launch and manage a new sales force to launch a
new product for Hitachi logistics. This launch was within their logistics and
transportation division and was a launch of a new product line.
SFI Solutions
SFI developed a marketing message, targeted lead list, aligned the organizational structure and then launched the sales force. SFI developed all compensation plans, quota assignments, recruited, trained and managed a sales force across the US.
Results
SFI hired, trained and managed a team of sales executives that successfully developed new market share and launched a new division within Hitachi
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