International Sales Outsourcing: The Complete Guide to Entering the US Market

At Sales Focus, we believe a company should be able to decide how it will sell in the United States before it decides how it will incorporate there. This guide explores the four ways international companies enter the US market, what each one really costs, and why a legal setup alone never puts a salesperson in front of a buyer.

In this white paper, we compare a US entity, a distributor, an Employer of Record, and an outsourced sales team, and explain what a 45-day launch does and does not mean. It is a must-read for executives, sales leaders, and business development teams at companies outside the US that want US revenue without building a US corporate structure first.