Sales Focus Outsourcing
Sales Focus Inc combines digital marketing, lead generation, and inside sales solutions to help businesses attract qualified prospects, create meaningful conversations, and generate new revenue opportunities.
Founded in 1998 by Tony Horwath, Sales Focus Inc. is the pioneer of sales outsourcing. We build and manage highly customized sales programs that combine marketing strategies, lead generation, and sales execution. As of today, we proudly report $1.2 billion in client revenue generated as evidence of our experience and results.
Create Demand and Reach the Right Audience
Sales Focus Inc. provides B2B digital marketing services that improve brand visibility, attract potential customers, and support your overall sales strategy.
Our approach includes:
Build a Consistent Flow of Qualified Opportunities
Our lead generation services help businesses identify potential customers, connect with decision-makers, and create sales opportunities through targeted outreach.
Turn Conversations Into Sales Opportunities
Our inside sales professionals engage prospects, qualify opportunities, schedule meetings, and support customer acquisition.
Our services include:
Building a successful sales pipeline requires more than a single strategy. You need the right approach to attract potential customers, identify qualified opportunities, and create conversations that move prospects forward.
Sales Focus Inc. combines digital marketing, lead generation, and inside sales to create a connected sales process designed around your business goals.
With our expertise, we can reduce the overhead expenses associated with hiring, training, salaries, and marketing technology investments.
Free up internal teams to concentrate on core business operations and strategic initiatives.
You will gain immediate access to experienced and proven professionals across SEO, content, digital advertising, social media, and analytics.
Launch campaigns in less than 45 days with our established processes, tools, and resources already in place.
Generate stronger returns from your marketing efforts with strategies that improve overall revenue performance.
Leverage advanced enterprise-level marketing tools and platforms without the added cost of ownership and subscriptions.
You can easily scale the marketing efforts up or down depending on business needs, seasonality, or growth goals.
Benefit from performance tracking, reporting, and optimization based on real-time insights.
Transfer Clients Business Knowlegde
Plan & Recruit
Training & Go-To-Market Initative
Manage & Track Sales Performance
General Manager
Sprint (now T-Mobile)
“Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.”
Director of Toursism - Bermuda
“Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.”
President
Horizon Health Behavioral Health Services
“Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle-
market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.”
Marketing Director
TXU Energy
“I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that’s a battle that everyone fights. We are moving on from our existing partnership because we’re bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.”
Director of Business Development
AgileBlue
“With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.”
CEO
iJet Travel Intelligence (now WorldAware)
Sales Focus Inc. is recognized globally for performance and leadership in digital marketing and outsourced sales services.
These recognitions reflect our commitment to delivering measurable results, operational efficiency, and scalable growth for clients across global markets.
Sales Focus Inc. provides B2B digital marketing services designed to increase visibility, attract potential customers, and support sales growth. Our services include search engine optimization (SEO), search engine marketing (SEM), content and brand development, social media management, digital campaigns, and performance strategy.
Digital marketing helps businesses reach the right audience, build brand awareness, and create demand for their products or services. By combining targeted campaigns with lead generation and sales strategies, businesses can attract more qualified prospects and create more opportunities.
Results depend on your goals, industry, and chosen strategies. Some campaigns can generate early engagement and visibility within weeks, while channels like SEO and content marketing typically require more time to build sustainable results. Sales Focus Inc. uses data tracking and optimization to continuously improve campaign performance.
Lead generation identifies and engages potential customers who fit your product or service. It focuses on reaching the right decision-makers, starting conversations, and qualifying interest so your sales team can focus on closing deals instead of cold prospecting.
It ensures a steady flow of new opportunities into your pipeline, helping you maintain consistent sales activity and scale revenue in a more predictable way.
Common channels include outbound calls, email outreach, LinkedIn, digital marketing campaigns, and webinars to reach prospects across multiple touchpoints. These channels work together to build awareness, start conversations, and stay engaged with potential customers throughout the buying process, increasing the chances of conversion.
An inside sales team is a group of sales professionals who sell remotely using phone, email, and video calls. They focus on generating leads, qualifying prospects, and closing deals without face-to-face meetings.
In B2B, inside sales teams work with business decision-makers and longer sales cycles. In B2C, they sell directly to consumers, usually with faster and simpler buying decisions.
Inside sales is a cost-effective way to scale your sales operations, reach the market faster, improve revenue predictability, and increase overall sales efficiency without building a full internal team.
