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Providing Trusted Outsourced Sales Solutions Globally Since 1998

We pioneered the sales outsourcing industry in 1998 and have been providing customized sales solutions internationally from Europe to the Pacific Rim.

What is International Sales Outsourcing?

International sales outsourcing is a business strategy where a company can hire an outsourced sales team to expand their audience globally, not just within the origin country. This involves hiring an international team to efficiently manage the sales process, providing sales training and support, and implementing sales strategies tailored to the local market.

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Why Do You Need an International Sales Outsourcing Team?

Expanding your reach internationally is a massive step toward a larger target audience and global renown. This will introduce your products and services to a wider scope, which leads to guaranteed revenue growth. Doing this also requires sales professionals who can guide you with local laws, trends, culture, and recruitment-and we are the best at that.

What We Do

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International-to-U.S. Sales Outsourcing

We help your company establish
a market here in the United States by providing highly professional salespeople to guide you through the ins-and-outs.

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U.S.-to-International Sales Outsourcing

We help your United States-based company expand into a larger global market by providing you with certified internationally outsourced sales teams.

Why Choose Sales Focus Inc.?

Sales Focus Inc. is recognized globally for performance and leadership in outsourced sales services and digital marketing.

pharma-outsourcing

2025 Leading Pharma Outsourcing Company Driving Efficiency and Growth

global leader top 10 - recognition award

Top 10 Agencies for 2026 by 50Pros

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Global B2B Outsourced Sales Services Provider of the Year 2025 - Corporate Vision Awards

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OA500 Global Outsourcing Firm Index Awardee by Outsource Accelerator

These recognitions reflect our commitment to delivering measurable results, operational efficiency, and scalable growth for clients across global markets.

Our Commitment to Our Customers

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Specialized Expertise

Access specialized sales skills and proven expertise

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Brand Protection

Reduce operational costs and risks associated with managing an in-house sales force

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Speed to Market Scalability

Increase efficiency and scalability of sales operations

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Performance & Growth

Enhance overall sales performance and revenue growth

Our Global Partners

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EUROPE

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European Program
Manager

Charles Smee

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TRAVEL & TOURISM

Travel & Tourism
Manager

Kevin Hichour

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SOUTH AMERICA

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South American Program Manager

Fernando Medeiros

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MIDDLE EAST & NORTH AFRICA

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ME & NA Program
Manager

Youssef Hichour

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ME & NA Program
Manager

Mouad Layachi

More partners
coming soon

Our Proven S.O.L.D.TM Methodology That Drives Revenue

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STUDY

Transfer Clients Business Knowlegde

DAY 1

Contract Execution

Kick Off Meeting: Client Interviews & Knowledge Transfer

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ORGANIZE

Plan & Recruit

DAY 6-45

Recruit: Candidate Profile & Search

Kick Sales Toolkit:
Develop Sales & Marketing Plans

Pre-Launch
Preparations: Rep
Offers Sent &
Paperwork Completed

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LAUNCH

Training & Go-To-Market Initative

DAY 45

Full Program Launch: Sales Training & Field Execution

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DIRECT

Manage & Track Sales Performance

DAY 46

Manage: Ongoing Management of the Sales Team

Report: Weekly Reports & Meetings with Client

International Sales Outsourcing FAQs

Which countries do you offer expansion?

We offer to expand your business to any country you want. As of now, we have reached multiple global markets, including Europe, the Middle East, South America, and the Pacific Rim.

We guarantee you that we can launch a sales program for your business within 45 days.

Our highly trained sales professionals will conduct research on the trends, laws, and interests of your target country’s audience and create a sales program aligned to it.

Sales outsourcing has proved to be an extremely effective way for companies of all sizes to grow their sales. However, before you decide to outsource your sales process, a few factors should be considered.

  • Speed to Market – 45 days or less – Any location
  • Lack of Experience in Sales
  • Scalability Issues and Small Businesses
  • Cost-Efficiency
  • Operational Expenses vs. HR Expense
  • You Don’t Have an Efficient In-House Sales Team
  • If Your Existing Sales Team is Overburdened
  • Want to Save on Infrastructure and Software Costs
  • No HR issues – SFI handles all recruiting, training and managing
  • Recruiting the right people, and replacement of non-performers

What Our Clients Are Saying

Charles Smee

European Program Manager

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Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia, South Korea, Taiwan and Vietnam managing business development teams of 50+ persons servicing multinational clients such as BAT, Coca-Cola, Kellogg, Nabis- co and Hilti.

He is currently based outside London, overseeing research, training, transformation and contact strategy for Sales Focus’ EMEA and APAC programs, as Founder of Trans- action Focus.

Charles is a creative trusted brand custodian who has delivered impressive sustain- able ROI for clients such as ABC, Cassini, Coca-Cola, EUGBA, HappyorNot and Kimber- ly-Clark while working in senior roles Saatchi & Saatchi, WPP and Transaction Focus.

He has been a guest speaker at IIOM China and European M&A Forums, an accredited British Business Growth Service coach and IBD small business mentor and has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History and a Diplome from the Universite de la Sorbonne in Paris.

He is also a bilingual French speaker, a keen golfer, skier, cricketer, tennis player and cycles around Europe for charity.

Kevin Hichour

Travel & Tourism Manager

As the Travel and Tourism Manager, Kevin Hichour works directly with the senior lead- ership teams of travel organizations and tourism destinations to provide expert guid- ance on strategic initiatives, operational efficiencies, market growth, and digital trans- formation. His role focuses on helping our clients optimize their operations, enhance customer experiences, and stay competitive in the dynamic travel and tourism land- scape.

Kevin brings more than 25 years of travel and tourism experience, offering market representation along with actionable insights on everything from emerging trends and technology adoption to sustainable tourism practices. He has also had a focus on sales management, sales representation services, destination marketing, and strate- gic partnerships. He has serviced destinations in the United States, the UK, Bermuda, Singapore, France, Spain, Portugal, and Morocco, just to name a few. Kevin maintains close relationships with key U.S. travel trade industry partners. His contributions drive measurable business improvements and position our clients for long-term success in a rapidly evolving U.S. travel market.

Fernando Medeiros

South American Program Manager

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Fernando Medeiros is a business leader with an extensive experience in process improvement, document management and business growth. He has over 30 years of experience in business management, sales management, business development, mergers and acquisitions, foreign country management and new market develop- ment. His 25-year senior executive career includes management roles with mid and large sized world-class companies such as: Warner Bros, Gehr Industries, Sperry Marine (Northrop Grumman), Recall Information Management (Iron Mountain). TractManager and Vizzia Technologies.

Over the past 15 years Fernando has had extensive experience in sales outsourcing nationally and internationally, helping small and mid-size corporations acquire market shares in the USA and foreign countries. For the last 6 years, he is re-established in Rio de Janeiro, Brazil working actively in sales outsourcing.

In Brazil, Fernando has in depth knowledge and has focused on the health care (hospi- tals), offshore (oil rigs), military, information management, and shipyards.

Fernando holds a Bachelor in Science and is fluent in English, Portuguese and Spanish. His international business experience and breadth of knowledge regarding sales management has effectively helped many corporations from USA gain market share abroad.

Youssef Hichour

ME & NA Program Manager

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Youssef Hichour is an accomplished entrepreneur and CEO with a distinguished histo- ry of founding and managing successful businesses across various industries, includ- ing digital communication, e-commerce, IT/Tech consulting, SaaS services, automo- tive services, and the food industry. As a serial entrepreneur, Youssef has started several thriving ventures and invested in and co-founded multiple successful startups across Europe and the MENA Region.

Youssef’s experience in practically every aspect of running a business, from fundrais- ing to B2B sales to finance to hiring to manufacturing to product development to and marketing, makes him an invaluable asset to any organization. He has a strong network of partners, colleagues, and business associates who have settled into suc- cessful careers after working with him for over two decades.

In addition to his extensive knowledge and experience, Youssef has a deep passion for entrepreneurship and a desire to help others enter and thrive in the markets where he operates. He is committed to developing new businesses and supporting other entre- preneurs in building successful ventures.

Mouad Layachi

ME & NA Program Manager

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Mouad Layachi has 3 years of experience in digital marketing and lead generation across Europe, Africa, and the Middle East. After spending 8 years as the Global Acqui- sition Director at the world’s leading online market research firm, Mouad successfully led cross-functional projects targeting multiple countries while optimizing costs for large corporations such as McDonald’s, Hilton, Givaudan, and Airbus.

An entrepreneur at heart, Mouad founded his own performance marketing agency where he helps clients across different industries master and succeed in their lead acquisition strategy and optimize the customer lifecycle and lifespan.

In addition to his digital marketing expertise, Mouad has a strong business acumen and has held various leadership positions throughout his career. He has managed international teams, developed and implemented business strategies, and grown revenue growth.

Mouad speaks Arabic, French, and English. He holds an MBA degree from ESG Paris and regularly attends and participates in industry conferences to stay up-to-date with the latest trends and technologies in digital marketing and business.