Sales Focus Outsourcing
Case Studies
The Client is an insurance firm that offers various auto, home, life, and other protection products and solutions.
The Client developed a mobile app that provided information, reminders, bill payments, roadside services, and more for the Client’s agents as well as external agents and brokers. They needed help in boosting demand for their new app.
Sales Focus Inc. (SFI) was contracted to design a lead generation and appointment-setting campaign that utilized voice, email, chat, mobile, and social media channels. Sales enablement, training, and support were also provided, as well as tools and subscriptions to CRM software and account management. SFI’s overarching goal was to generate leads and set appointments for the client, targeting agents, brokers, and companies who needed a mobile app with insurance features.
Account Research & Selection
Account & Prospect Profiling
The 6-month campaign successfully produced 73 appointments, 37 requests for information, 12 callbacks, 287 social media connections, and 10 potential leads. SFI successfully worked outbound activities that increased demand for the app and reached its objectives of qualifying best-fit accounts and prospects.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
