Sales Focus Outsourcing
Case Studies
The Client is a property tax consulting firm that specializes in taxpayers of commercial, residential, industrial, and special purpose properties. The Client offers full property assessments and tax management services to customers nationwide.
The Client needed to build their sales pipeline through new marketing strategies to help their consultants.
Sales Focus Inc. (SFI) was contracted to design an account-based marketing lead generation and appointment-setting campaign that utilized voice, email, chat, and social media channels. Sales enablement, training, and support were also provided, as well as tools and subscriptions to CRM software and account management. SFI’s overarching goal was to book appointments for the Client’s consultants while providing prospects with Statement of Qualifications and marketing collateral.
Account Research & Selection
The campaign successfully delivered 79 appointments, 28 marketing-qualified leads, 12 follow-ups, 16 requests for information, and 176 social media connections. As a result, the Client achieved a 20% higher conversion rate, greater lead quality, and single-source feedback on the current market pulse.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
