Launch USA: Helping International Companies Enter the United States Market

Published on: July 15, 2026
  • Episode # 10
  • 3 mins 2 secs

In this episode of The Sales Focus Podcast, we discuss Launch USA, a service offering from Sales Focus Inc. (SFI) designed to help international companies successfully establish and grow their presence in the United States.

For more than 25 years, SFI has helped over 300 international companies enter the U.S. market by providing the sales infrastructure, leadership, and support needed to accelerate growth. Launch USA brings these capabilities together under one offering, helping businesses create a seamless extension of their existing company within the United States without having to build everything from the ground up.

We discuss the challenges international organizations face when expanding into the U.S., the resources required for a successful market entry, and how Launch USA helps companies navigate the process with confidence. Learn how SFI is helping businesses successfully launch, grow, and scale in one of the world’s largest and most competitive markets.

Intro: You’re listening to The Sales Focus Podcast. Your go-to for developing high-performing teams, next level sales skills, and real results. It’s time to get focused.

Welcome back to the Sales Focus podcast. I’m Tony Horwath, CEO and founder of Sales Focus, Inc. I appreciate the time today and an opportunity to talk to you about a new product, a service that we’ve launched. This is really targeting international companies that want to get into the US market. We’ve branded it launch USA now. It’s not new to us. The product is new to us and the name is new to us. But we’ve launched well over three hundred international companies into the US market. Every day we get companies reaching out to us, asking us about how do you sell into the US? Right? It’s unique. Everything is unique about every country that you sell into, whether it’s the buying habits, the type of customers, how people interact, price points, everything is unique when you go into another country. What we’ve done a tremendous job with of over twenty five years now is opening up markets within the US for non US companies. So if an organization anywhere in the world wants to get into the US market, what would they do. Typically they’d have to bring someone over, maybe hire a manager, hire a sales person, a payroll, taxes, insurance benefits, all of those things. Plus figure out how am I going to manage someone abroad. We take care of all those solutions. We take care of all those problems. Our job is to become an extension of your organization in the US, where US based our salespeople are in the US. So when we’re representing your brand, your product, your service, it’s done as your company name, but it’s all done within the US. We understand the market. We know how to hire the right people, how to train them in effectively and efficiently. We know how to make sure that they’re on payroll taxes, insurance, and benefits, and they get everything that they’re expected to get. And that’s a that’s a worry or a nightmare or a challenge that we take away from you. So you don’t have to worry about those things. But the biggest part is we know how to sell in the US. We know how to generate revenue. So we can take your product or service. We can launch it into US market and really show you an additional revenue stream of the US customers. We’ve done this across healthcare fields with medical products. We’ve done it in the energy sector. We’ve done it with different manufacturing products, a lot of different services and solutions from all over the world Asia, Europe, South Africa, South America, all different types of organizations have come to us over the years. If you want to find out more about launch USA, go to our website, Sales Focus Inc dot com and find out how we can bring you into the US market and show you a revenue stream that you couldn’t imagine. Thank you for spending some time with me, I appreciate it. Until next time. Thank you.