CHARLESTON, SC, October 21, 2026 – Sales Focus Inc. (SFI), a global leader in outsourced sales services, published “International Sales Outsourcing: The Complete Guide to Entering the US Market.” The 31-page white paper provides international companies with a practical framework for evaluating United States expansion and determining how to build a sales presence in the United States.Authored by Sales Focus Founder and CEO Tony Horwath, the guide explores the challenges companies face when entering the U.S. market, including employment compliance, startup costs, hiring, cultural differences, and the time required to establish a local sales operation. It also compares four common market entry strategies:Establishing a U.S. entityWorking with a distributor or resellerUsing an Employer of Record (EOR) or PEOPartnering with an outsourced sales provider like Sales Focus“For international companies, entering the U.S. market is about much more than establishing a legal presence,” said Horwath. “You still need the right people, strategy, and infrastructure to actually generate revenue. We created this white paper to help business leaders understand their options and determine which approach makes the most sense for their goals.”Companies outside the United States have more ways to enter the U.S. market than ever, and more ways to lose time doing it. A March 2026 CSC survey of 300 executives found that 45 percent planned to form a U.S. entity within 12 months. In the same survey, 88 percent rated federal and state tax reporting as the most burdensome compliance requirement. The white paper notes that a foreign-owned company typically needs about six to twelve weeks to reach a first payroll. That is before a single salesperson is recruited.The white paper also introduces LaunchUSA, Sales Focus’ international sales outsourcing solution for companies seeking to enter the U.S. market. Through LaunchUSA, Sales Focus recruits, employs, trains, and manages U.S.-based sales teams on behalf of international clients without requiring the client to first establish a U.S. entity. Sales Focus commits to recruiting and hiring the team with confirmed start dates within 45 days or less.Sales Focus has helped more than 300 international companies enter the United States market and has experience across industries including energy, telecommunications, healthcare, information technology, manufacturing, pharmaceutical, finance, hospitality, and more.To download the white paper, visit https://www.salesfocusinc.com/guides-white-papers/international-sales-white-paper/.About Sales Focus Inc. Sales Focus Inc. (SFI) pioneered the sales outsourcing industry in 1998. Today, Sales Focus is a strategic growth partner for businesses looking to take their sales to the next level. SFI utilizes its proven S.O.L.D.™ Methodology to develop a sales plan and manage a sales team or solution that excels in client acquisition and revenue growth. Sales Focus guarantees to launch a sales program of any size anywhere in the world in 45 days or less.FOR IMMEDIATE CONTACT:Angelica IglesiasMarketing ManagerSales Focus Inc.7301 Rivers Ave, Suite 120North Charleston, SC 29406(410) 442-5600 aiglesias@salesfocusinc.com
