Sales Management Outsourcing

Optimizing Sales Processes since 1998

  • More Than $1.2B in Gross Revenue Generated For Our Clients
  • United States-based Sales Professionals

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Sales Focus Inc. gets a lot of business from companies that already have a sales team but aren’t happy with how it’s doing. A lot of the time, leaders tell us the same things:

They don’t have a clear way to sell things. It seems like their commission structure is wrong. Their messages don’t always match up. Or maybe they just don’t have the time or experience to run the team the right way.

Sales Focus Inc. has been building and leading high-performing sales teams all over the country for more than 28 years. We don’t replace your sales reps; instead, we use proven systems and leadership techniques to guide, coach, and manage them. Our Program Managers and top sales experts look over your current sales strategy, processes, pay plans, and performance data. Then we make a sales management plan that fits your business goals perfectly.

When you hire someone else to manage your sales, you get experienced leadership that gives your sales team structure, accountability, and direction. The end result is a sales operation that is stronger and more consistent, and that finally works at the level your business needs.

What is Sales Management?

Sales management is the process of setting goals for the sales team, leading them, and making them better so that the company can reach its revenue goals. Setting sales goals, coaching salespeople, keeping track of their daily tasks, and making sure the team follows a clear and repeatable sales process are all part of it. Strong sales management also means looking at the pipeline, predicting revenue, and using data to make choices.

When done right, sales management sets up a system that helps reps sell more often. It brings together people, processes, and technology into one smooth workflow. This helps businesses grow faster and make fewer expensive mistakes. According to research from groups like the Sales Management Association, companies that have good sales management practices make more money and have more productive salespeople than other companies.

What is Outsourced Sales Management?

When a company hires an outside sales expert to lead and improve its sales team, this is called outsourced sales management. Instead of hiring a full-time VP or sales manager, the company can hire experienced leaders who already know how to fix performance problems and build strong sales systems. These experts manage daily activities, coach reps, improve processes, oversee reporting, and make sure the team follows best practices.

It’s easy to see how outsourced management is different from outsourcing the whole sales team: We take care of your reps while they stay in place. This gives companies senior-level leadership without having to pay for or take a long time to hire a full-time executive. The leader also brings proven methods and years of hands-on experience, which helps teams get better faster.

Why Outsourced Sales Management is Gaining Popularity

More and more businesses are using outsourced sales management because they want results faster without having to pay for more overhead. It can take months for many companies to find a good sales leader, and even then, not all of their hires work out. Outsourced management solves that problem by giving you quick access to trained professionals who already know how to close sales gaps, coach salespeople, and boost performance.

Businesses also like how flexible it is. They can change their size to meet their needs, which is especially useful in B2B markets where demand changes all the time. Instead of having to deal with reps, leadership teams can focus on operations, product development, and customer service. According to research by the Harvard Business Review, companies that use flexible sales structures tend to respond more quickly to changes in the market and have more stable growth.

How Sales Management Outsourcing Works

Sales Audit and Performance Assessment

First, our team looks closely at your current sales environment. We look at your current talent, tools, and past performance data to find areas where you could improve. This audit finds out why goals are not being met and where efficiency is being lost. Before we make any changes, we give you a clear picture of where you are now. This makes sure that our plan is based on facts and not guesses.

Goal Setting and Revenue Alignment

We set your sales goals to match your company’s overall goals once we know where you stand right now. We set clear Key Performance Indicators (KPIs) that show how much money you need to make. Our managers will work with you to make sure these goals are both achievable and difficult. This step makes a plan that everyone on the sales team can follow. It makes sure that everyone is working toward the same goal to help the company grow.

Sales Process and Pipeline Optimization

A messy pipeline is one of the main reasons why businesses lose money. We fine-tune your sales stages so that every lead is treated the same way and with care. Our team uses a structured process to help reps from the first contact to the last close. We also clean up your pipeline data so that your sales forecasts are more accurate. This makes a system that works the same way every time and gets the same results every month.

Team Structure and Role Clarity

Clearly defined roles and responsibilities are necessary for high-performing teams. We look at how your team is set up right now to make sure the right people are in the right roles. Our managers make things clear for everyone on the sales team by setting clear expectations. This cuts down on overlap and makes sure that no tasks get missed. A good structure lays the groundwork for responsibility and personal success.

Ongoing Coaching, Forecasting, and Reporting

To be successful in sales, you need to be a leader every day. Our managers give your salespeople regular coaching sessions to help them get better at their jobs. We also take care of all the sales forecasting and performance reporting so you know what’s going on. You get clear information about how well the team is doing in relation to its goals. This constant supervision keeps the team on track and motivated.

Continuous Performance Optimization

Your sales strategy needs to change with the market. We look at performance data all the time to find new ways to make things better. If a certain strategy stops working, we quickly change course to keep things going. Your sales team will always be ahead of the competition thanks to this ongoing improvement. We are always looking for new ways to boost your sales and conversion rates.

Types of Sales Management Outsourcing Models

You can set up an outsourcing partnership in a number of ways, depending on what you need. There are different levels of involvement and expertise in each model.

  • Fractional sales management: Part-time leadership for businesses that need expert help but don’t need someone there all the time.
  • Virtual sales management is when a leader works from home and uses digital tools to keep an eye on and manage the performance of their team.
  • Interim sales leadership means having a temporary Head of Sales or VP of Sales to fill in for someone who is leaving.
  • Full-scale outsourced sales management: We handle all management tasks for you, making it a complete solution.
  • Hybrid in-house and outsourced management models: A way to work together that combines your own staff with our outside experts.

Outsourced Sales Management vs. In-House Sales Management

Your growth stage and internal capabilities will help you decide whether to hire outside leaders or leaders from within.

When your sales team doesn't have a leader with experience or doesn't consistently manage performance, outsourcing sales management is the best option.

  • You need structure, coaching, and someone to hold you accountable right away.
  • You want to be able to tap into high-level sales knowledge without having to pay for it.
  • Your business is growing, changing direction, or entering new markets.
  • You need unbiased information, data on how well you’re doing, and ways to make your processes better.

When in-house sales management might be better:

  • You already have a sales leader who has proven to be successful.
  • Your sales team is experienced, stable, and always meets its goals.
  • You have the money and resources to support long-term leadership.

Outsourcing sales management gives you flexibility, speed, and knowledge. It helps businesses improve their sales leadership while still focusing on their main business goals.

When Should You Outsource Sales Management?

It’s very important to know when to get help from outside sources in order to keep growing. A lot of businesses wait too long and lose important market share.

  • Scaling without internal leadership means growing quickly but not having the management level to back it up.
  • Sales performance that isn’t changing or is getting worse: This means that your current methods aren’t getting you the results you need.
  • High sales team turnover: When talented salespeople leave the company because there isn’t enough leadership.
  • Entering new markets: When you need a tried-and-true plan to get started in a new area or industry.
  • When your team doesn’t have a clear process or regular performance tracking, they need structure and accountability.

Industries That Benefit Most from Sales Management Outsourcing

B2B Services

Business-to-business services often have long sales cycles and many people who need to make decisions. We give you the big-picture plan you need to get through these long cycles and make bigger deals. Our managers help your team find the most important stakeholders and make value propositions that are specific to them. This means more consistent contract wins and more clients staying with you. We make sure that your B2B sales engine is professional and keeps going.

SaaS and Technology

The tech industry moves quickly, and sales teams need to keep up with changes to products that happen quickly. We use flexible sales management methods that let your team change direction quickly. We want to raise our monthly recurring revenue and lower the cost of getting new customers. We help you keep the sales pitch clear and effective while taking care of the technical details of your product. This helps software companies grow faster.

Manufacturing

Long-term relationships and technical specifications are often important for sales in manufacturing. We help traditional businesses find new ways to grow by bringing modern sales methods to them. Our managers help your team reach out to new clients in new areas beyond their current ones. We make it easier for your reps to handle big accounts and keep track of long-term projects. This makes it easier for factories to plan their income.

Healthcare and Medical Services

To sell in the healthcare field, you need to know a lot about rules and complicated buying groups. We keep an eye on your team to make sure they stay compliant while still meeting their goals. Our managers work hard to earn the trust of doctors and hospital administrators. We help make the sales process easier in an industry that is known for being hard to get into. This makes sure that the people who need your medical services get them.

Professional Services

Companies that provide legal, accounting, or consulting services often have trouble balancing billable hours with sales. We handle sales management for your senior partners so they can focus on their work with clients. Our team creates a dedicated sales culture that puts business growth at the top of the list. We use tracking systems to make sure that every lead or referral is followed up on. This keeps professional firms busy with new business all the time.

Financial and Insurance Services

In the very competitive fields of finance and insurance, trust and speed are everything. We take care of your sales team to make sure they follow up quickly and have good conversations with customers. We want to improve conversion rates by managing leads better and optimizing scripts. We also make sure that all of our sales activities follow strict industry rules for openness. This helps your business grow and keeps its good name safe.

Best Practices for Outsourcing Sales Management

To get the most out of your partnership, you should follow best practices that have been shown to work. First, make sure you know what you want to get out of the engagement before it starts. This makes sure that our team knows exactly what success means for your business. Second, keep the lines of communication open between our managers and your internal leaders.

Third, make sure your sales team knows that the manager you hired from outside the company is there to help them succeed. This helps people agree with the change and makes it less likely that they will resist it. Fourth, connect your CRM systems early on so that data can move freely. Lastly, be ready to follow through on the advice and insights our team gives you.

Sales Focus is Your Right Sales Management Outsourcing Partner

To reach your revenue goals, you need to pick a partner who has a history of success. For almost 30 years, Sales Focus Inc. has been a leader in the business of outsourcing sales. We don’t just give advice; we lead by example and get things done. Our team has built and run sales teams in almost every industry you can think of.

We promise to protect your brand while also pushing for aggressive growth. Our managers act like they work for your company and use your brand identity in all of their interactions with clients. We care about results, not just what we do. We have a lot of experience and a global reach, so we can give your sales team the stability and performance they need to do well.

Sales Performance & Commissions Management Support

Sales Focus Inc. can also handle payment and commission management as part of its outsourced sales management services. This includes looking at commission structures and making sure they match up with performance goals. To keep your reps motivated, our team supports accurate and timely reporting.

When companies combine sales leadership with pay oversight, they become more open. You see that the incentives and revenue goals are more in line with each other. This makes things easier for your internal teams and makes sure that your best employees are rewarded fairly.

Learn more about how we can help you optimize your sales process!

For almost 30 years, Sales Focus Inc. has been hiring and training the best sales teams for businesses all over the world. Since 1998, we’ve hired more than 15,000 salespeople, and we can put together a team of any size in 45 days or less. Our S.O.L.D.™ method stands for Study, Organize, Launch, Direct. It uses strategic planning, targeted recruitment, intensive training, and ongoing management to help businesses make more sales. Clients choose us because our data-driven process makes the hiring process faster and the quality of hires better. We are leaders and innovators, as shown by awards from Corporate Vision, Healthcare Business Review, and the Stevie® Awards.

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Sales Management FAQs

Sales management is the process of planning, leading, and optimizing a sales team’s activities to drive revenue and achieve business goals. It includes setting strategy, managing performance, coaching salespeople, and using data to continuously improve results.

Outsourcing sales management means partnering with an external expert to oversee, lead, and optimize your sales team and strategy on your behalf. This approach provides experienced leadership, proven processes, and data-driven performance management without the cost and complexity of building an in-house sales management function.

Sales Focus can take on as much or as little as a company requires. Our focus is on growing your business through new client acquisition. Our job is to generate revenue, which can be accomplished by process improvement or full life cycle sales outsourcing.

SFI will utilize your existing CRM system so you have the data and reporting immediately in your system. Everything we do customer facing is done as your brand and every bit of data we capture is put directly into your CRM.

B2B outsourcing typically focuses on long sales cycles and building relationships with multiple stakeholders. B2C outsourcing often focuses on high-volume transactions and immediate customer conversion. We tailor our management approach to match the specific rhythm and complexity of your target market.

Our managers typically oversee CRM systems, lead generation tools, and communication platforms. We ensure your team is using these tools correctly to track data and improve productivity. We can also recommend and implement new technologies that streamline your sales operations.

The cost varies based on the size of your sales team and the level of management required. Generally, it is significantly lower than the total cost of hiring a full-time, senior-level Sales Director or VP. We provide a customized quote based on your specific growth goals and needs.

An outsourced sales manager sets the team’s strategy, conducts weekly coaching, and monitors all sales activities. They analyze performance data to find areas for improvement and ensure the team stays on track to hit revenue targets. They act as the leader and mentor for your existing sales staff.

Yes, it is an excellent option for small businesses that need expert leadership but cannot afford a full-time executive. It provides small teams with the same high-level strategy and structure used by large corporations. This allows small businesses to compete more effectively in their markets.

Sales management outsourcing focuses on leading and improving your existing sales team. Sales outsourcing involves hiring an entirely new external team to perform the selling for you. You choose the model that best fits your current staffing situation and growth goals.

You should have a clear understanding of your current sales challenges and your primary revenue goals. It is also helpful to have your current sales data and CRM access ready for our initial audit. Being open to changing your existing processes is the most important part of the preparation.

Our Proven S.O.L.D.TM Methodology That Drives Revenue

STUDY

STUDY

Transfer Clients Business Knowledge

ORGANIZE

ORGANIZE

Plan & Recruit

LAUNCH

LAUNCH

Training & Go-To-Market Initiative

DIRECT

DIRECT

Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
President

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
CEO

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development

AgileBlue

Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism

Launch Your Outsourced Sales Team in 45 Days or Less!

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