Sales Focus Outsourcing
WORK WITH A TRUSTED GROWTH PARTNER
Enter new global markets with a fully managed sales team built to represent your brand, generate revenue, and accelerate expansion.
International sales outsourcing means partnering with a US-based provider to build, launch, and manage a dedicated sales team on your behalf, without opening a US entity yourself. LaunchUSA, the international sales outsourcing solution from Sales Focus, lets foreign companies launch a compliant, native English-speaking US sales team in 45 days or less under a single contract.
Entering an international market can be a challenging task for any business. With the help of a global B2B outsourcing partner, though, companies can effectively enter and establish themselves in new markets. Sales Focus Inc. offers outsourcing solutions for businesses looking to enter international markets. Our services help companies expand their reach and overcome language and cultural barriers. Businesses can rely on experienced professionals who understand the unique challenges of international markets. We provide tailored solutions to help them succeed.
International sales outsourcing is a strategic decision that lets a company expand its global reach without building an entire sales operation from scratch. It means partnering with a third-party provider to manage sales operations in a market where the company has no local presence. There is no local entity to maintain and no local hiring infrastructure to build. This can involve recruiting and managing a dedicated sales team, along with sales training and support. It also means implementing sales strategies tailored to the local market. A strong international sales outsourcing partner brings market research and competitive analysis too. By outsourcing these functions, companies reduce the risk and cost of expansion. At the same time, they increase their odds of success.
LaunchUSA is the international sales outsourcing solution built by Sales Focus Inc. It is designed specifically for companies based outside the United States that want to enter the US market. A company does not need to form a US entity, hire employees directly, or build compliance infrastructure before making a single sale. LaunchUSA gives international companies a dedicated, US-based sales team operating under one contract. Sales Focus has launched more US-based sales teams for non-US companies than any other organization in the industry. We recruit, train, and manage native US-English-speaking sales professionals. Our team understands American business culture, regulations, and buying behavior. That means a client’s brand shows up in the US market the way a local company would.
A professional sales team well-versed in entering the international market will be designated to your business to conduct the necessary steps and strategies to expand your reach.
We identify and engage qualified prospects through targeted outreach, helping your business build a consistent pipeline of international sales opportunities.
We help businesses prepare for international expansion by identifying market opportunities, evaluating target regions, and developing a strategic approach for entering new markets.
We oversee every stage of your outsourced sales program, from team management and performance tracking to continuous optimization, ensuring your campaign stays aligned.
We conduct in-depth market research to evaluate demand, analyze competitors, and identify customer behavior, giving you the insights needed to make decisions.
Sales Focus works with international companies across a wide range of industries looking to establish a US sales presence.
We help energy companies navigate US utility markets and deregulated territories, a space where we have generated results for clients such as TXU Energy.
Telecom providers use LaunchUSA to compete in a crowded, fast-moving US market.
Healthcare organizations trust us to sell into a highly regulated industry, where credibility and compliance both matter.
IT and software companies use LaunchUSA to launch in the world’s largest tech buying market.
Manufacturing and industrial companies rely on us to build distributor and direct-sales relationships nationwide.
Pharmaceutical companies use our teams to navigate a complex, relationship-driven sales cycle.
Finance and financial services firms trust us to sell in a market where regulatory knowledge is non-negotiable.
Travel and hospitality organizations, including destination marketing groups like the Bermuda Department of Tourism, use LaunchUSA to represent their brand to the US travel trade.
Entering the US market sounds simple from the outside. In practice, international companies run into the same set of barriers again and again.
Setting up a US legal entity typically takes four to twelve weeks. That is before a company has hired a single salesperson. Legal setup, state registrations, payroll infrastructure, and compliance work add up fast. Costs can run anywhere from five thousand to forty thousand dollars or more before any revenue comes in.
A foreign company cannot simply put a US salesperson on payroll from overseas. It needs a US entity, a US payroll system, and a way to comply with state-by-state employment law. That law varies significantly from one state to the next.
US employees expect a full benefits package, and building one from another country is not simple. According to the US Bureau of Labor Statistics, benefits make up roughly 30 percent of total employee compensation in private industry, on top of wages. That is a substantial, ongoing cost. Most international companies are not equipped to administer it on their own.
Coordinating sales activity, management oversight, and reporting across a significant time difference slows everything down. Real-time coaching becomes difficult.
American buyers expect a certain sales cadence, communication style, and follow-up rhythm. A sales approach that works in one country does not always translate directly to US buyers.
Paying US employees, managing US vendor contracts, and forecasting US revenue in a foreign home currency adds complexity. It adds financial risk too.
Even companies with strong English-speaking leadership run into this one. Native fluency, idiom, and regional business vocabulary make a measurable difference in how US buyers respond to a sales conversation.
Sales Focus built LaunchUSA to remove every barrier above at once. We already have the entity, the payroll infrastructure, the compliance knowledge, and the people. A client does not build any of that. They sign one contract with Sales Focus, and we handle the rest.
Every LaunchUSA sales professional is a native US-English speaker. Each one is based in the United States and hired as a W-2 employee of Sales Focus. That means no misclassification risk and no state-by-state compliance research. There is no guessing about American business norms either. Our team already understands US buying behavior, regulatory expectations, and communication style, because they live it every day.
Sales Focus operates under a single centralized agreement. A client does not need to negotiate separate contracts or manage separate vendors. There is no need to coordinate across time zones with an in-house HR team. We handle recruiting, training, management, and performance tracking as one integrated process. Clients get a single point of contact and consistent reporting, no matter how large their US sales team grows.
Expand and reach a brand new market of over 340 million potential customers.
We can launch your campaigns in 45 days or less with our resources already in place.
Outsourcing reduces the costs of hiring, managing. and maintaining an in-house sales team.
For international businesses looking to enter the United States market, our services provide top-notch local sales guidance and strategies.
We have enterprise-level marketing tools like analytics, SEO suites, and CRO tools at your service.
Our sales and marketing expertise helps you build effective sales processes while focusing on your core business.
We recruit, train, and develop your sales team for long-term success. After 12 months, you can also transition the team into your organization as your employees.
Our S.O.L.D.TM Methodology helps companies of all sizes build and manage high-performing sales teams through a proven, repeatable approach.
LaunchUSA runs on the same S.O.L.D.™ Methodology Sales Focus has used since 1998. We have launched sales teams for clients of every size and industry with it.
Our team learns a client’s business, product, market, and goals in depth.
We plan the sales strategy and recruit the right people for the client’s specific market and industry.
The new team trains on the client’s product and messaging and begins active selling.
Sales Focus manages performance, tracks results, and adjusts strategy as the market shifts.
Learn more about our S.O.L.D.™ Methodology and how it applies across every client we serve.
International companies come to LaunchUSA needing different kinds of sales motion, and we build for all of them. We field B2B teams for companies selling into other businesses. We also build B2C teams for companies selling directly to US consumers. Outside sales teams meet buyers face-to-face. Inside sales teams sell by phone, video, and digital channels. Sales Focus can build, launch, and manage whatever combination a client’s US go-to-market plan requires, all under the same LaunchUSA agreement.
Since 1998, Sales Focus has developed a network of strategically located global partners. They span Europe, South America, the Middle East, and the Pacific Rim. This network lets our clients virtually access every market worldwide. Every partner is certified in our proven S.O.L.D.™ methodology and operates under a single centralized agreement. Our partners source and manage local resources who speak the language and know the culture. Each one is located in the necessary time zone for their region.
EUROPE
TRAVEL & TOURISM
SOUTH AMERICA
MIDDLE EAST & NORTH AFRICA
It means partnering with a third-party provider like Sales Focus to build, manage, and run a sales operation in a market where a company has no existing local presence.
LaunchUSA is the international sales outsourcing solution Sales Focus built for companies outside the United States. It helps them enter the US market with a dedicated, compliant, US-based sales team.
Sales Focus guarantees a fully recruited, trained, and launched sales team in 45 days or less. This holds true regardless of industry or company size.
No. LaunchUSA is built specifically so international companies do not need to form a US entity or hire employees directly. There is no compliance infrastructure to build before selling in the US market.
Yes. Sales Focus builds B2B and B2C sales teams. We can staff both outside, in-person sales and inside, remote sales, depending on what a client’s US market entry requires.
No. Sales Focus also operates a global partner network across Europe, the Middle East, South America, and the Pacific Rim. This supports US companies expanding internationally, in addition to helping international companies enter the US market.
Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia, South Korea, Taiwan and Vietnam managing business development teams of 50+ persons servicing multinational clients such as BAT, Coca-Cola, Kellogg, Nabis- co and Hilti.
He is currently based outside London, overseeing research, training, transformation and contact strategy for Sales Focus’ EMEA and APAC programs, as Founder of Trans- action Focus.
Charles is a creative trusted brand custodian who has delivered impressive sustain- able ROI for clients such as ABC, Cassini, Coca-Cola, EUGBA, HappyorNot and Kimber- ly-Clark while working in senior roles Saatchi & Saatchi, WPP and Transaction Focus.
He has been a guest speaker at IIOM China and European M&A Forums, an accredited British Business Growth Service coach and IBD small business mentor and has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History and a Diplome from the Universite de la Sorbonne in Paris.
He is also a bilingual French speaker, a keen golfer, skier, cricketer, tennis player and cycles around Europe for charity.
As the Travel and Tourism Manager, Kevin Hichour works directly with the senior lead- ership teams of travel organizations and tourism destinations to provide expert guid- ance on strategic initiatives, operational efficiencies, market growth, and digital trans- formation. His role focuses on helping our clients optimize their operations, enhance customer experiences, and stay competitive in the dynamic travel and tourism land- scape.
Kevin brings more than 25 years of travel and tourism experience, offering market representation along with actionable insights on everything from emerging trends and technology adoption to sustainable tourism practices. He has also had a focus on sales management, sales representation services, destination marketing, and strate- gic partnerships. He has serviced destinations in the United States, the UK, Bermuda, Singapore, France, Spain, Portugal, and Morocco, just to name a few. Kevin maintains close relationships with key U.S. travel trade industry partners. His contributions drive measurable business improvements and position our clients for long-term success in a rapidly evolving U.S. travel market.
Fernando Medeiros is a business leader with an extensive experience in process improvement, document management and business growth. He has over 30 years of experience in business management, sales management, business development, mergers and acquisitions, foreign country management and new market develop- ment. His 25-year senior executive career includes management roles with mid and large sized world-class companies such as: Warner Bros, Gehr Industries, Sperry Marine (Northrop Grumman), Recall Information Management (Iron Mountain). TractManager and Vizzia Technologies.
Over the past 15 years Fernando has had extensive experience in sales outsourcing nationally and internationally, helping small and mid-size corporations acquire market shares in the USA and foreign countries. For the last 6 years, he is re-established in Rio de Janeiro, Brazil working actively in sales outsourcing.
In Brazil, Fernando has in depth knowledge and has focused on the health care (hospi- tals), offshore (oil rigs), military, information management, and shipyards.
Fernando holds a Bachelor in Science and is fluent in English, Portuguese and Spanish. His international business experience and breadth of knowledge regarding sales management has effectively helped many corporations from USA gain market share abroad.
Youssef Hichour is an accomplished entrepreneur and CEO with a distinguished histo- ry of founding and managing successful businesses across various industries, includ- ing digital communication, e-commerce, IT/Tech consulting, SaaS services, automo- tive services, and the food industry. As a serial entrepreneur, Youssef has started several thriving ventures and invested in and co-founded multiple successful startups across Europe and the MENA Region.
Youssef’s experience in practically every aspect of running a business, from fundrais- ing to B2B sales to finance to hiring to manufacturing to product development to and marketing, makes him an invaluable asset to any organization. He has a strong network of partners, colleagues, and business associates who have settled into suc- cessful careers after working with him for over two decades.
In addition to his extensive knowledge and experience, Youssef has a deep passion for entrepreneurship and a desire to help others enter and thrive in the markets where he operates. He is committed to developing new businesses and supporting other entre- preneurs in building successful ventures.
Mouad Layachi has 3 years of experience in digital marketing and lead generation across Europe, Africa, and the Middle East. After spending 8 years as the Global Acqui- sition Director at the world’s leading online market research firm, Mouad successfully led cross-functional projects targeting multiple countries while optimizing costs for large corporations such as McDonald’s, Hilton, Givaudan, and Airbus.
An entrepreneur at heart, Mouad founded his own performance marketing agency where he helps clients across different industries master and succeed in their lead acquisition strategy and optimize the customer lifecycle and lifespan.
In addition to his digital marketing expertise, Mouad has a strong business acumen and has held various leadership positions throughout his career. He has managed international teams, developed and implemented business strategies, and grown revenue growth.
Mouad speaks Arabic, French, and English. He holds an MBA degree from ESG Paris and regularly attends and participates in industry conferences to stay up-to-date with the latest trends and technologies in digital marketing and business.
