Sales Focus Outsourcing
Case Studies
The Client is a premium streaming service with more than 100 million songs and over 1,500 playlists, licensed for business use. Their playlists are expertly curated for business moods, industries, and times of day. The company is based in Stockholm, Sweden.
The Client previously had success with a field sales initiative in Sweden. The company believed there was a stronger value proposition in the United States and that its service would be easier to sell within the live setting where it would be used. Therefore, the Client wanted to develop sales teams in Nashville, Tennessee and Austin, Texas. The company’s goal was to get into hospitality or retail businesses with two or more locations.
Sales Focus Inc. (SFI) recruited, trained, and managed four field sales agents, two in Nashville and two in Austin. SFI implemented a complete results-driven sales process for the Client, including lead generation, structured reporting, field equipment, and market penetration.
The four sales agents SFI managed for the Client hit quota, each closing three deals per month for a total of 12 per month across both teams. The agents generated more than $100,000 in revenue for the music streaming platform over the one-year contract. Sales Focus provided the Client with an end-to-end sales operation, enabling better pipeline management, accountability, and forecasting. This ultimately drove measurable revenue growth and stronger market presence for the international business.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
