Sales Focus Outsourcing
Case Studies
The Client is the USA’s largest producer of carbon-free energy and is a leading supplier of electric power, natural gas, and energy management services.
The Client needed a sales team to revive its B2B outside sales channel by acquiring small and medium-sized businesses in deregulated markets across the United States.
Sales Focus Inc. (SFI) was contracted to hire, train, and manage a team of 10 sales agents in February 2022, operating within the ComEd utility in Northern Illinois. Early success led to expanding into Dayton, Ohio with a team of 6. A further expansion into Cleveland, Columbus, Toledo, and Cincinnati took place in December 2022. In 2023, the Client added additional teams in Connecticut and Massachusetts. In addition to the rapid expansion of outside sales teams, the Client also contracted SFI to launch a Telesales team based out of its Charleston, South Carolina sales center.
As of 2024, the Client has increased from an initial team of 10 to 60 outside agents, 15 Team Leads, 5 Regional Managers, and a National Sales Manager for a total contracted headcount of 81. To date, SFI has acquired over 1,900 new customers for the Client and generated 10,000 leads.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
