Sales Focus Outsourcing
Case Studies
The Client is a leading global IT services provider that delivers staffing and technology solutions that address key business challenges, including software engineering, DevOps, data engineering, and analytics.
The Client has worked with companies of various sizes and industries over the past 20 years, empowering them to unleash their full potential by adopting data-driven strategies and technology. While the Client has had success, they wanted to up their sales efforts to increase year-over-year revenue growth and attract new Clients in the software, IT, and data and analytics landscapes.
Sales Focus Inc. (SFI) was contracted to design a lead generation and appointment setting campaign that utilized call, email, chat, networking events, and social media channels. Account management, sales enablement, support, and access to CRM tools and subscriptions were provided. SFI’s overarching goal was to represent the Client as their sales team, launching a targeted campaign to reach and identify prospects, set meetings, and close deals.
The 6-month campaign successfully exceeded the Client’s goal by producing 33 scheduled sales appointments and 77 marketing-qualified leads. The average weekly outreach numbers included 55 calls, 491 emails, and 577 social actions, resulting in 1,124 total actions per week.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
