Sales Focus Outsourcing
Case Studies
The Client supplies specialty wire and cable products to ensure its clients can deliver reliable quality and value to their customers. They work intensively with customers’ design and engineering teams to make sure they supply components that meet demands, reduce costs, and optimize installations.
The Client was looking to increase outbound call volume for its composite cable, a tray cable with colored wires that match the colors and numbers on the generator. This makes installation easier and reduces labor time by more than three hours. The cable is distributed exclusively by the Client to 8,000 Generac dealers nationwide. Revenue for this product had been stagnant for three years due to inventory. The Client now had the inventory and needed a sales agent focused on reaching out to an untouched customer base for the composite cable.
In less than 45 days, Sales Focus developed a sales strategy, implemented the processes, and hired a seasoned sales representative with experience in manufacturing. SFI quickly trained the agent on the Client’s products and processes, so they could begin calling Generac dealers.
For 2024, our sales agent averaged 103.8% to quota, generating more than $2.3 million for the Client. They averaged $195,705 in revenue per month over the year. At the end of the yearly contract, the Client decided to hire the sales agent in-house for the start of 2025 as a part of its company’s sales team.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
