Meet Our Team

Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998.

SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients. Tony has held executive sales and management positions for over 25 years, and is an expert in building Intelligent Sales Solutions with a focus process improvement and performance across multiple industries in the US and abroad. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500, and privately held companies.

Tony has extensive knowledge regarding the process of developing sales & marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.

He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from “commodity” sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.

Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients’ budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of success sales teams.

Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements. Roxy is responsible for providing financial services in order to ensure effective, efficient and accurate financial operations; from performing day to day processing of financial transactions, to managing the accounts receivable and payable, preparing, verifying and processing invoices. Roxy has over five years of experience in finance and for the past eight years has worked in different facets of Business Operations including finance, sales, marketing and payroll.

Roxy grew up in Romania where she developed a love for travel from a very young age. She enjoys visiting her family overseas and exploring new places.

Zach Horwath joined Sales Focus in the fall of 2021 after completing his law degree from Charleston School of Law. He started as a Business Development Manager and quickly proved himself as an amazing salesman closing several large programs during his short time in that position. As Director of Sales and Marketing, he brings innovative ideas and an incredible work ethic to this vital role.

Zach is from Maryland and graduated from the University of North Carolina Wilmington with a degree in business. He moved to Charleston after college to take a job as a pharmaceutical sales representative. Today, he enjoys golfing and spending time with his dog, Dexter.c

Ron Mercado joined Sales Focus in January 2019 and has served several different sales and operational roles. He brings over 25 years of experience within the healthcare industry ranging from start-ups to Fortune 1000 companies with a variety of roles in sales, marketing, management, and business development. He has launched more than 10 products and has been involved with more than four start-ups, two of which were acquired.

Prior to joining SFI, Ron assisted companies bring their products to market, navigating the regulatory process and post-launch initiatives. 

Taylor joined Sales Focus at the beginning of 2025 and leads strategic initiatives aimed at enhancing the overall employee experience and supporting the company’s continued growth and expansion. She focuses on building and refining HR processes to ensure they are scalable, efficient, and aligned with business objectives. A key part of her role includes working closely with company leadership to cultivate a strong, people-centered culture by identifying opportunities for employee growth, supporting leadership development, fostering internal mobility, and aligning talent strategies with the company’s values and long-term vision. Taylor also leads initiatives to strengthen employee engagement, support organizational change, and drive ongoing talent development—while serving as a trusted partner to both employees and managers. Her passion for helping individuals thrive in their careers, combined with her commitment to creating inclusive and supportive work environments, closely aligns with the mission and values of Sales Focus.

She brings over five years of progressive Human Resources experience in various sectors. Born in Las Vegas but raised all across the country, Taylor’s diverse upbringing played a key role in shaping her deep appreciation for culture, connection, and people. Constantly adapting to new environments and communities, sparked her curiosity about how people thrive in different settings and fueled her commitment to building workplaces where everyone feels supported and empowered.

Angelica Iglesias joined Sales Focus in June 2022 to take over our marketing efforts across social media, SEO, lead generation, recruiting, and more. Starting her career in journalism, Angelica honed her communication skills and learned several complex software programs. She then transitioned into marketing, focusing on content creation and SEO. From website management and graphic design to PR and campaign management, Angelica plays a key role in ensuring Sales Focus is top of mind when companies are looking to outsource their sales.

Angelica grew up in Orangeburg, South Carolina, and graduated from the University of South Carolina in 2019. She now lives in Charleston with her wife and two dogs. She enjoys being outside, going to concerts, and spending time by the water.

As the Travel and Tourism Manager, Kevin Hichour works directly with the senior leadership teams of travel organizations and tourism destinations to provide expert guidance on strategic initiatives, operational efficiencies, market growth, and digital transformation. His role focuses on helping our clients optimize their operations, enhance customer experiences, and stay competitive in the dynamic travel and tourism landscape.

Kevin brings more than 25 years of travel and tourism experience, offering market representation along with actionable insights on everything from emerging trends and technology adoption to sustainable tourism practices. He has also had a focus on sales management, sales representation services, destination marketing, and strategic partnerships. He has serviced destinations in the United States, the UK, Bermuda, Singapore, France, Spain, Portugal, and Morocco, just to name a few. Kevin maintains close relationships with key U.S. travel trade industry partners. His contributions drive measurable business improvements and position our clients for long-term success in a rapidly evolving U.S. travel market.

Morgan Watkins joined Sales Focus in November 2023 as a Recruiter before working his way into his current role as Recruiting Manager following a promotion in November 2024. With over 10 years of sales, operations, and recruiting experience working with previous companies such as Under Armour and Carvana, Morgan has fine-tuned his craft over the years focusing on both the client and customer needs. Morgan brings with him a strong understanding of both HR and full-cycle hiring processes and has a proven track record of implementing strategic recruiting initiatives for the betterment of the company.

Morgan is originally from the Philadelphia, Pennsylvania region where he was and still is an avid Philadelphia sports fan. He attended the schools of communication and journalism at both Temple University and Alvernia University. He relocated permanently to Charleston, South Carolina in the spring of 2023 to escape the colder weather, enjoy his weekends on the beach, and be closer to his immediate family.

Colin joined SFI in September of 2020 as an outside sales representative. Colin excelled from day one growing his territory at a record-setting pace. He continued to perform as an outside rep bringing his territory into the top 10 nationally. In January 2021, Colin was promoted to Team Lead for the Midwest Region before being promoted to Regional Manager in April of 2021. He didn’t stop there is now a National Program Manager.

Colin is from Michigan and graduated from Grand Valley State University with a Biomedical Science degree. He remains in Grand Rapids, MI where he met his wife, Sara. He enjoys staying active with golf, mountain biking, disc golf, skiing, and curling (yes, the Olympic sport)!

Erik Nance joined us in January of 2023 and brings decades of sales and business experience with him. He spent most of his career in radio and television advertising and was most recently the branch manager of a mortgage company in Charleston, South Carolina.

Erik is from Detroit, Michigan and moved to Charleston more than a decade ago where he lives with his wife, Rose, and their Jack Russell/Beagle mix, Darby. He is a lover of all things food and wine (which is why he loves Charleston) and is also a travel enthusiast.

With over 30 years of experience in sales, Jen specializes in sales strategy, development, leadership, empowering teams, and delivering winning results. She joined Sales Focus in May 2025 and instantly made an impact.

Jen has lived in many places across the country and now calls the Charleston area home. She has two adult children, one lives in California and the other in Texas.