Outsourcing Strategies for Inside Sales That Improve Your Bottom Line

August 24, 2023
6 minutes to read
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How we sell products and services has significantly changed, especially in the B2B scenario. The linear sales movement of the past has changed into a much more involved process that dives deeper into the relevant content, genuine discussions, buyers’ behaviors, social influences, data, etc., that displays true results. And organizations that fail to understand these will find it difficult to retain their position in the market. The speed to stay updated with the constantly evolving dynamics and the complications of inside sales has led organizations to outsource the conventional in-house model to a Sales-as-a-Services provider that will extend focus, results, and strategy within the complete sales cycle.

This leaves the internal teams to focus on their core abilities and delegate the selling to a reliable supplier that can efficiently recruit, train, sell, and scale while increasing brand revenue. Although insourcing scales provide direct control, effective outsourcing allows you to get sales expertise, leading to productivity and increasing ROI. Furthermore, the outsourcing sales model continues to display value and assured returns.  In inside sales outsourcing is hiring a company or individual to handle all aspects of your inside sales, including providing leads and managing existing relationships. The goal of inside sales outsourcing is to free up time for you so that you can focus on other tasks in your business.

What Are Outsourced Sales?

In inside sales, outsourcing is hiring a company or individual to handle all aspects of your inside sales, including providing leads and managing existing relationships. The goal of inside sales outsourcing is to free up time for you so that you can focus on other tasks in your business.

With outsourced sales, you don’t need employees; you can hire a company or individual to handle all aspects of your inside sales. The outsourced team will provide leads and manage existing relationships for you, freeing up time that you can use on other tasks in your business.

Can Outsourcing Sales Resources Improve Sales Processes?

Outsourcing gives businesses access to talent they would never have had otherwise. There are many benefits of outsourcing, including reduced costs and increased profits. Although there are some expected struggles when it comes to working with a third-party company, the positives seem to outweigh the negatives by far. 

Outsourcing sales functions has become increasingly popular in recent years among companies who want greater success for their marketing efforts without increasing human resources or changing how they work internally. 

It is not surprising; that sales outsourcing has become popular, as it can provide companies with a competitive advantage. Outsourcing allows businesses to expand their potential reach without investing in physical infrastructure or personnel. Businesses can allocate human resources where they will be most effective and outsource the rest of the work without sacrificing quality output.

Major Challenges in In-House Sales

The following are the challenges of in-house sales:

  • Cost Of Capitals, Facility, And Equipment- Sales is a high-cost industry. On the other hand, outsourcing enables you to hire sales reps on a part-time or full-time basis as per your requirement, and no need to pay for facility and equipment costs, saving money in the short run.
  • Recruiting And Training Costs- Recruiting is an important step in the hiring process. Finding the perfect fit for your company takes time, resources, and money. In the case of an inside sales position, companies will need to spend money on training. This cost should be factored into your hiring budget from the beginning. And small businesses will have a tough time accommodating capital for it.
  • Management Overhead Cost: Companies also need to consider the management overhead costs of hiring an inside sales team. This is not a cost you will see on your balance sheet, but it can be just as significant sometimes. Managing an inside sales team differs greatly from a traditional customer service department.

Inside Sales Outsourcing Can Mitigate Risk

Inside sales outsourcing is a great way to mitigate risk because it takes the burden off your company by investing in training, hiring, and more. If you feel like your inside sales team has reached capacity, or there are too many risks involved with bringing new people on board, contact us today for help. We have years of experience working within this industry, so we can offer our knowledge and services. 

Outsourcing allows companies that do not have an internal resource pool to tap into highly qualified individuals without having to pay their high salaries and benefits packages. This will allow the business owner and other employees in different departments (i.e., marketing/accounting) to focus solely on their work instead of spending time or resources managing another department – which can be a huge benefit.

Maximize Flexibility And Control With Inside Sales Outsourcing

If you want to maximize flexibility and control with your inside sales outsourcing, you can decide which tasks you’d like the outsourcer to handle. This is very important if certain CRM activities need extra attention or don’t fit your current strategy. You have complete authority over what gets delegated – ensuring that only high-quality work makes it out of your organization.

You also have the option of providing general guidelines for your outsourced team. For example, you could say that they should follow up with all leads within 24 hours and close drip campaigns every week. But it’s important to let them know their responsibilities go beyond just making calls – there may be other actions you want them to take. This way, you can feel confident knowing your inside sales outsourcing is getting done right while still allowing some flexibility.

Focus Better On the Sales Cycle with outsourced inside sales teams

The days of hiring a sales team to manage your small business’s drives are long gone. Hiring and paying for a full-time inside sales representative is expensive, especially if you only need them for one month out of the year.

Outsourcing your inside sales team means they handle the daily calls, emailing, and prospecting tasks. This frees up your time to focus on key business opportunities that need more attention than managing a large pipeline.

Typically, your outsourced inside sales team is a great fit for companies with less than 50 employees.

Outsourcing allows you to maintain the level of service and training your business needs without hiring full-time staff. This frees up the time you can invest in analyzing and improving the sales cycle.

Importance Of Choosing The Right Outsourced Sales Partner

Meeting the right outsourced sales partner is not always easy. Companies need to understand their entire business, including how it works behind closed doors, to choose the best fit for them. following are some factors that you should consider when hiring an outsourcing team for inside sales:

  • Quality Of The Talent Pool: Talent sourcing inside sales outsourcing will not be a problem when you hire the right company. The best companies have ongoing processes to ensure they hire only top talent worldwide for their positions.
  • Quality And Speed Of The Inside Sales Outsourcing Team: The quality and speed of the team will affect the business in many ways, which means it’s something you should consider.
  • Motivation Of The Outsourcing Team: The outsourcing team wanted to increase the efficiency of their employees. They believed that since they would no longer spend time on simple tasks like taking phone calls, their in-house employees could spend more time executing higher-level tasks and projects.


When partnered with a reliable outsourcing team, you can focus on core business activities while the experts take care of the sales. This will allow you to bring more efficiency to the work culture and growth.