Our Team

Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998.

SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients. Tony has held executive sales and management positions for over 25 years, and is an expert in building Intelligent Sales Solutions with a focus process improvement and performance across multiple industries in the US and abroad. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500, and privately held companies.

Tony has extensive knowledge regarding the process of developing sales & marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.

He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from "commodity" sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.

Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients’ budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of success sales teams.

With over 16 years of experience in the area of sales, management, and operations, Norman oversees numerous sales teams nationwide. He is personally responsible for building successful teams by hiring quality people and providing a clear vision and consistent direction. Norman cultivates a work environment that drives the entrepreneurial spirit, prompting his teams to take the lead in achieving their own personal success by encouraging organization, innovation, and continuous improvement. 

Norman earned his bachelor’s degree in business administration. After graduation Norman effectively managed two of his own companies, racing personal watercraft full time during the Summer months. Realizing that he needed a full time job he began working in the wireless industry by starting out in the “mailroom” and working his way up to an executive level. Norman has been a Program Manager with Sales Focus for the past 8 years, managing and growing teams in industries across the board.

Norman maintains active involvement in his community by making his children volunteer at local food banks. He is a pilot in his spare time and a Formula 1 fanatic and diehard Cubs fan! Norman is happily married to his wife, Susan and has 2 sons, Joshua and Norman Jr.

David Jones, Program Manager and Call Center Manager has been with Sales Focus Inc. for four years. David assists business partners with the identification and implementation of marketing tactics and sales strategies that will enhance their market footprint, brand image and revenue generating potential. Managing inside and outside programs requires account management, talent acquisition, hiring, training, motivation, performance evaluation and an ongoing communication with clients, evaluating and modifying programs to fit the client’s needs. David is also responsible for the development of product/service massaging, retention evaluation and management of The Sales Continuing Education Program.

Prior to joining Sales Focus Inc., David worked at Total Sales & Leads and The Washington Post. As a pipeline manager at TSL, David was able to cultivate & nurture leads that were developed for prospects interested in upgrading their IT Environments with Hardware in either their Storage, Sever or Networking Architecture. While employed at The Washington Post, Mr. Jones provided leadership and direction to The Post Newspaper and company educational foundation providing brand management, literacy, youth services, education & leadership development, and health affairs.

David holds a BS Degree in Marketing and Economics from Howard University and a Master of Public Administration Degree in Management from The Ohio State University.

Kevin Hichour, program manager for Sales Focus has over 25 year’s experience in travel & hospitality sales management, sales representation services, destination marketing, travel trade strategic partnerships negotiation, as well as sales and marketing solutions with the US travel market. Kevin's extensive experience dealing with major Leisure & MICE Travel trade partners, major US Tour Operators (USTOA members), Meeting Planners, Travel Agents Consortiums (Leisure & Corporate), Airlines, Online Travel companies, DMC’s, International Tourism Boards, CVB’s, PR agencies and travel trade publications allowed him to negotiate and finalize successful strategic partnerships agreements on behalf of our clients, increasing their US travel market share and generating higher revenues.

Kevin has serviced destinations such as USA, UK, Bermuda, Singapore, France, Spain, Portugal and Morocco just to name a few.

Mr. Hichour’s passion, knowledge and exceptional communication and interpersonal skills have contributed to his overall success. Kevin maintains a close relationship with key US travel trade industry partners, including the travel press.

A passionate and enthusiastic Program Manager, Kevin applies his principals of hard work, dedication and determination to his daily work with a focus on the client’s success.

Charles Smee has a 30 year strategic multicultural MNE and start up experience in EMEA and APAC markets. Charles has lived and worked for 15 years in France, Romania, Malaysia, South Korea, Taiwan and Vietnam managing business development teams of 50 + persons servicing multinational clients such as BAT, Coca-Cola, Kellogg, Nabisco and Hilti.

He is currently based outside London, overseeing research, training, transformation and contact strategy for Sales Focus’ EMEA and APAC programs, as Founder of Transaction Focus.

Charles is a creative trusted brand custodian who has delivered impressive sustainable ROI for clients such as ABC, Cassini, Coca-Cola, EUGBA, HappyorNot and Kimberly-Clark while working in senior roles at Saatchi & Saatchi, WPP and Transaction Focus.

He has been a guest speaker at IIOM China and European M&A Forums, an accredited British Business Growth Service coach and IBD small business mentor and has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History and a Diplome from the Universite de la Sorbonne in Paris.

He is also a bilingual French speaker, a keen golfer, skier, cricketer, tennis player and cycles around Europe for charity.

Fernando Medeiros is a business leader with an extensive experience in process improvement, document management and business growth. He has over 30 years of experience in business management, sales management, business development, mergers and acquisitions, foreign country management and new market development. His 25-year senior executive career includes management roles with mid and large sized world-class companies such as: Warner Bros, Gehr Industries, Sperry Marine (Northrop Grumman), Recall Information Management (Iron Mountain), TractManager and Vizzia Technologies.

Over the past 15 years Fernando has had extensive experience in sales outsourcing nationally and internationally, helping small and mid-size corporations acquire market shares in the USA and foreign countries. For the last 6 years, he is re-established in Rio de Janeiro, Brazil working actively in sales outsourcing.

In Brazil, Fernando has in depth knowledge and has focused on the health care (hospitals), offshore (oil rigs), military, information management, and shipyards.

Fernando holds a Bachelor in Science and is fluent in English, Portuguese and Spanish. His international business experience and breadth of knowledge regarding sales management has effectively helped many corporations from USA gain market share abroad.

CJ Minick, Director of Human Resources at Sales Focus Inc., is an accomplished HR professional with over 20 years of experience. CJ is responsible for implementing human resource management strategies that enable Sales Focus Inc. to recruit, train, and retain a high performing and motivated workforce. CJ specializes in payroll, talent management, staffing, employee benefits, learning and development, implementing on-boarding, training and development, performance management, employee retention, benefits management and employee relations policies and strategies. 


CJ is certified through the Human Resource Certification Institute as a Human Resource Professional (PHR). She holds a Senior Professional in Human Resources (SPHR), and is a member of the Society for Human Resource Management.

Marilyn Horwath, Marketing Communications Manager has been with Sales Focus for the past 8 years. With a Bachelor’s Degree in Nursing, Marilyn has had the opportunity to wear many hats over the past 30 years. As a partnership coordinator for a large healthcare company, Marilyn has worked closely with physicians, patients and healthcare companies, providing, sales, marketing and education. With a background in business Marilyn has had the opportunity to open, run and manage a medical spa for a small group of physicians, coordinating events and marketing to increase revenue. Marilyn has owned and operated several businesses in the health / spa industry where marketing, website development, social media and coordinating events were an integral key to success.

At Sales Focus Marilyn is responsible for handling internal and external communication, website development and content, email campaigns and create print and online publications such as press releases & professional newsletters.

In her spare time Marilyn enjoys spending time with her husband and 3 grown children. She is passionate about travel and is always looking to plan her next adventure.

Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements. Roxy is responsible for providing financial services in order to ensure effective, efficient and accurate financial operations; from performing day to day processing of financial transactions, to managing the accounts receivable and payable, preparing, verifying and processing invoices. Roxy has over five years of experience in finance and for the past eight years has worked in different facets of Business Operations including finance, sales, marketing and payroll.

Roxy grew up in Romania where she developed a love for travel from a very young age. She enjoys visiting her family overseas and exploring new places.

Jennifer started at Sales Focus in 2016 as a recruiter and was moved into the Operations Administrator position. Jen is responsible for managing our social media updates, special events, advertising and creating brand awareness while working closely with our marketing and SEO department.

Jen is in charge of the day to day follow up and coordination of sales prospects for the SFI Sales Executives, Program Managers, Operations, and potential clients. She also provides support to programs after acquisition.

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