Tony Horwath

Tony Horwath is the Founder, President, and CEO of Sales Focus Inc. (SFI), a company he launched in 1998 after pioneering the Sales Outsourcing industry in 1997. Under Tony’s leadership, SFI introduced a straightforward but powerful model: creating dedicated sales teams that drive immediate revenue for clients across various sectors.

With over 25 years of executive experience in sales and management, Tony has earned a reputation as a builder of Intelligent Sales Solutions-leveraging process optimization and performance enhancement to deliver measurable growth. His work spans domestic and international markets, and includes launching startups, revitalizing underperforming sales teams, and optimizing established sales operations across Fortune 500 firms, privately held businesses, and entrepreneurial ventures.

Tony also brings deep expertise in helping organizations pivot from government contracts to commercial revenue models, a challenge he’s tackled successfully for multiple IT and professional services firms. During his tenure as EVP in several technology-driven companies, he scaled professional services arms through both organic expansion and strategic acquisitions.

His strategic insight extends beyond sales execution-Tony has raised capital for startups, crafted corporate business plans, redefined service portfolios, and shifted sales strategies from transactional, commodity-based approaches to value-driven engagements. He’s also guided executive teams through key decisions such as internal development vs. acquisition and identifying potential strategic alliances or merger opportunities.

Widely recognized as a visionary and motivational leader, Tony has consistently empowered organizations to expand their market share and enhance their sales effectiveness. His thought leadership has been featured in industry publications, and he has authored articles and white papers on building high-performance sales teams. He is also a sought-after speaker on sales strategy and operational execution.