Case Studies

Bermuda Department of Tourism

Client Description

Bermuda is a choice destination within a 2-hour distance of the US Eastern Seaboard, offering some of the world’s top-rated beaches and golf courses. The sophisticated island boasts beautiful resorts, friendly people, and exhilarating adventure.

Customer Requirements

Sales Focus was contracted to take over the department’s US, Canadian, and UK markets selling to the MICE industry.

SFI Solutions

Sales Focus entered into an engagement with the Bermuda Department of Tourism to develop their tourism sales and marketing strategies and work closely with their marketing groups, including both web-based and feet-on-the-street programs. Our responsibilities included writing the sales plan, developing and implementing sales processes, and developing organizational, compensation, and commission plans, as well as job descriptions. We also developed lead generation plans and conversion processes.


The Bermuda Department of Tourism was struggling to develop a comprehensive MICE sales team, and Sales Focus was able to bring success in less than 6 months. A team of 15 salespeople was implemented across three countries, immediately establishing quality MICE business for the Bermuda Department of Tourism. We built a pipeline of executives from corporate America along with leaders in the MICE tourism industry.

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What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development


Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism