Case Studies

SoftDev Incorporated

Client Description

SoftDev Incorporated is a software company that provides end-to-end software development services including Web, Mobile, Analytical, Machine Learning, Blockchain, and RPA solutions, and has significant experience in Logistics, Supply Chain, Fintech, Edutech, and E-Commerce.

Customer Requirements

SoftDev Incorporated aimed to provide a progressive range of quality skills and services to fully facilitate end-to-end solutions for their customers’ different IT needs. Initially, they planned out a marketing plan that would utilize their in-house system but eventually decided on outsourcing after seeing how fast and intense the market competition had become and how limited their resources were.

SFI Solutions

As the top sales outsourcing company in the United States, Sales Focus Inc. had the resources in place to beat SoftDev’s competitors to market and take ownership of their target territories. We implemented outbound multi-channel, multi-touch campaign activities that delivered opportunities for SoftDev to engage new sets of target buyers and drive new client acquisition and revenue growth.


In the first seven months of the program that SFI developed for SoftDev, the campaign was able to generate 144 meeting-qualified leads which resulted in 97 sales demo appointments – a 67% conversion rate.

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Our Proven S.O.L.D.TM Process That Drives Revenue


Transfer Clients Business Knowledge


Plan & Recruit


Training & Go-To-Market Initiative


Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development


Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism