Case Study

SoftDev Incorporated

Industry: Software/IT Development

Client Description

The client is a software company that provides end-to-end software development services including Web, Mobile, Analytical, Machine Learning, Blockchain, and RPA solutions, and has significant experience in Logistics, Supply Chain, Fintech, Edutech, and E-Commerce.

Customer Requirements

The client aimed to provide a progressive range of quality skills and services to fully facilitate end-to-end solutions for their customers’ different IT needs. Initially, they planned out a marketing plan that would utilize their in-house system but eventually decided on outsourcing after seeing how fast and intense the market competition had become and how limited their resources were.

SFI Solutions

As the top sales outsourcing company in the United States, Sales Focus Inc. had the resources in place to beat SoftDev’s competitors to market and take ownership of their target territories. We implemented outbound multi-channel multi-touch campaign activities that delivered opportunities for the client to engage new sets of target buyers and drive new client acquisition and revenue growth.


In the first seven months of the program, the campaign was able to generate 144 meeting-qualified leads which resulted in 97 sales demo appointments – a 67% conversion rate.


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