Sales Focus Outsourcing
Pioneered the Sales Outsourcing Industry in 1998
In today’s competitive business landscape, growing companies need agile, experienced, and cost-effective sales solutions. That’s why many organizations are turning to independent sales agency outsourcing as a strategic approach to accelerate revenue growth, reduce overhead, and enter new markets faster. Whether you’re a startup, a scaling mid-sized business, or an established enterprise looking to expand, hiring independent sales reps through an outsourcing partner offers unmatched flexibility and performance potential.
At Sales Focus Inc., we specialize in building and managing high-performing outsourced independent sales teams that act as true extensions of your brand. With over two decades of expertise, we empower companies across industries to grow their pipelines, close more deals, and achieve measurable ROI through our independent sales agent outsourcing services.
An independent sales agent—also known as an independent sales representative or outside sales contractor—is a sales professional who represents a company’s products or services without being a direct employee. These agents work autonomously, often managing multiple clients, and are responsible for generating leads, managing customer relationships, and closing deals within a defined territory or market.
Consider a SaaS company expanding into the healthcare industry. Instead of hiring a full-time rep unfamiliar with medical procurement, they contract a healthcare-focused independent sales agent who already understands HIPAA, buying cycles, and key decision-makers. This agent uses their experience to sell more effectively and generate faster results.
The difference lies in flexibility and structure. In-house teams are salaried employees managed directly by the company, while independent agents are contracted professionals. Independent reps often bring their own network, industry experience, and sales tools, making them ideal for companies looking to expand without hiring full-time staff.
When hiring independent sales reps, you typically have two routes: direct recruitment (in-house) or working with an independent sales agency like Sales Focus.
With independent sales agency outsourcing, you gain immediate access to experienced reps tailored to your industry. Agencies handle recruitment, training, compensation, and performance monitoring—offloading risk and admin tasks from your internal team.
Pros:
Cons:
This method involves sourcing, vetting, onboarding, and managing agents internally. While it gives you full control, it also requires significant time, HR involvement, and long-term commitment.
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Sales Focus provides end-to-end independent sales agency outsourcing services to help you build a custom-fit, outsourced sales force. From market entry to long-term territory expansion, our services are tailored to align with your business objectives.
We assign dedicated sales agents to represent your brand exclusively. These professionals are trained in your offering, selling approach, and CRM, ensuring every interaction reflects your company’s values and goals.
Whether you need one sales agent or a national team, we scale to your needs. This allows you to expand during high-growth phases or contract during downturns—without the hassle of layoffs or long-term payroll commitments.
We provide sales operations support, including CRM setup, data entry, lead tracking, and reporting. Our integrated systems ensure full visibility into your pipeline and performance metrics at all times.
Sales Focus brings expertise in a range of sectors including healthcare, telecom, energy, SaaS, manufacturing, and more. This broad exposure enables us to match your business with independent sales agents who already understand your industry’s language, challenges, and buyer behaviors.
Businesses often struggle with stagnant sales growth, lack of pipeline visibility, or poor market penetration. Sales Focus solves these issues with high-performing outsourced independent sales teams that deliver results from day one.
Sales Focus follows a structured approach to deliver successful independent sales agent outsourcing outcomes for every client.
Outsourcing your sales team doesn’t mean giving up control—it means empowering your business with proven, professional support. Whether you’re struggling with in-house hiring, expanding into new markets, or just looking for a performance boost, Sales Focus Inc. is here to help.
Our independent sales organization has helped hundreds of companies find the right reps, grow their revenue, and scale efficiently. Let us build your outsourced independent sales team, so you can focus on what you do best—running your business.
Ready to elevate your sales strategy? Contact us today to schedule a consultation and learn how our independent sales agency outsourcing services can help you meet your sales goals faster and more efficiently.
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An independent sales representative—also called an independent sales agent—is a contractor who sells products or services on behalf of a company. Unlike in-house employees, independent reps are not on the company payroll and sometimes represent multiple non-competing clients. They use their own networks, industry knowledge, and sales strategies to generate leads, build customer relationships, and close deals.
Independent sales agency outsourcing is important because it allows businesses to access experienced sales professionals quickly, reduce hiring overhead, and scale more efficiently. Instead of building an internal team from scratch, companies can partner with an established agency like Sales Focus to tap into a ready-made network of trained, industry-specific sales agents. This approach accelerates go-to-market timelines, boosts sales performance, and enables businesses to focus on core operations while the agency manages sales execution.
Outsourcing to an independent sales agency is ideal if your business:
Whether you’re a startup, a scaling business, or an enterprise expanding into new verticals, outsourcing can provide a flexible and results-driven sales solution tailored to your goals.
The cost of outsourcing an independent sales agent varies depending on your industry, sales strategy, territory coverage, and performance expectations. We offer transparent pricing and flexible contract options to suit a range of budgets. Typically, pricing may includes a monthly fee with a commission structure tied to agent performance. We work with you to build a compensation plan that aligns with your goals while maximizing ROI.
Yes, Sales Focus Inc.’s independent sales agent outsourcing solutions are specifically designed to accelerate business growth. By providing access to industry-experienced sales agents, scalable sales teams, and full operational support, we help clients increase lead generation, shorten sales cycles, improve conversion rates, and expand into new markets faster. Our data-driven strategies and hands-on sales management ensure your outsourced team drives measurable revenue results from day one.
Sales Focus can serve any industry through our S.O.L.D.™ Methodology, including but not limited to:
Our multi-industry expertise ensures that every sales agent we place understands the specific nuances, regulations, and decision-makers within your vertical.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
