How to Create a Sales Hook In 5 Steps

October 1, 2023
3 minutes to read
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A good sales hook is essential for grasping your audience’s attention and letting them know you are worth hearing out. It can also prevent your prospect from hanging up on the phone or ignoring your email. But if your sales hook is great, you will be able to start your entire conversation off on the right page. Check out 5 tips Sales Focus has listed below for you to create a great sales hook.

1. Research your customer

When you receive a name or any details regarding your client, the first thing you should do is research them. You do not want to start off on the wrong foot with your client or lead by not having a general knowledge of their product or service. This could result in losing an easy lead just because of a lack of research.

When you start researching your clients, look to see what their unique challenges, pain points, and needs are. By understanding your client’s background, you will be able to frame a better conversation. Doing research will be able to help you from making the mistake of speaking to a B2B client in the B2C e-commerce space.

Consider what your prospect’s goals are and work backward. What challenges are they facing from reaching their goal? Are they missing anything in their current strategy? Is there a way to save their time and money?

2. Track your customer’s pain points

Your sales hook does not need to focus on the benefits of your product or service, but on the pain points where your client is struggling. These pain points can include positioning pain points, financial pain points, or process pain points. By figuring these out, you will be able to create a pitch around why this product or service is a necessity for your customer’s success. If your product or service does not fit into where your client’s pain point is, it is a good time to move on to the next client and not waste any more of your time.

3. Turn your sales hook into a question

If you are unable to find the client’s pain point, make an educated guess on what your prospect’s challenge may be. Then address that challenge through a question. When doing so, make sure you tailor your question that hooks the prospect and encourages a positive response.

4. Practice active listening skills

Showing that you have an effective sales hook shows that you are spending your time listening to your prospect. One thing you will find out by listening is your client’s goal and what they want to accomplish. Actively listening and asking questions is critical to understanding if and how we can help and articulate it to the customer to get them excited and make them feel confident in your solution.

5. Be personal with it

While researching, let’s say you came across something you guys both have in common. By all means, bring it into the hook. Figuring out how to connect with them on a personal level will leave you finding it easier to gain their trust and establish a strong relationship from the beginning.


Learning how to create effective sales hooks will take some time and there will be trial and error. Some of the tips listed above might not be effective, but you won’t know unless you try them. Take a minute and use these tips to create some new strong sales tips that will attract new customers.