Introduction Sales have changed dramatically, thanks, in part, to the Internet. Search engines, social media, and other online channels allow buyers to research and find vendors instead of a business capturing market share because they first heard of your brand. To compete in today’s sales environment, you need to target prospective buyers, capture their interest, and build trust before they are even ready to buy. Sales Focus Inc. (SFI) can help by developing a proven, repeatable lead-generation process tailored to your needs and industry. Why You Can’t Ignore Lead Generation According to Forrester, buyers are likely to be anywhere from 50% to 90% through their buying cycle before they decide on a vendor. Plus, 90% of business buyers say they’ll find you when they’re ready to buy. These statistics show that successful sales come from cultivating leads—i.e., nurturing a relationship with a prospective client so that when they are ready to buy, they already know and trust your company to deliver. Sustainable Client Acquisition Nurturing leads can be a lengthy—and expensive—process. It’s even more expensive if it never results in an actual conversion. Sales consultation from SFI addresses both issues. Our proprietary S.O.L.D. ™ process helps reduce the acquisition cost and generate more revenue. Our experienced sales executives work with your management team to build a new client acquisition process that represents and protects your brand and builds a vetted and qualified leads database for sustainable performance; simultaneously, it immediately boosts your company’s revenue. Customized Lead Generation Although we employ the same methodology to help every client acquire new leads, our plan for lead generation is fully tailored to suit your business. SFI also has resources to help you execute your client acquisition plan effectively, including co-sourcing and outsourcing sales.
