Sales as a Service: The Benefits of Outsourced Sales

Sales are an essential aspect of a business. It determines the success or failure of a venture. While great products and services help, they will only be expenses without sales. That is why entrepreneurs must find efficient ways to scale up business sales.

Decoding Sales Outsourcing

Like any other business process, sales is an aspect that can be outsourced. Depending on the company’s needs, it can be partially or entirely.

Outsourced sales also offer the following benefits:

  • Expertise – Working with a sales service provider will give businesses access to experienced and well-trained sales representatives. Thus, increasing the probability of high conversion rates and stronger client relationships.
  • Targeted Focus – The team’s focus is solely on the sales aspect of your business. So they will not be distracted by other tasks.
  • Tools – Generally, a sales as a service team can bring in more quality leads. It has the necessary tools to execute sales and marketing plans effectively. Additionally, they have the right methods to target relevant markets.
  • Results – The knowledge of relevant markets and experience in handling them allows outsourced sales teams to get better results from prospective client interactions. Additionally, they are more likely to have more connections.

The concept of sales outsourcing is not new. Companies have long used commissioners, distributors, and traders to reach new markets and boost sales revenue.

So, how are sales as a service different? It helps businesses outsource sales to an external party for a long-term partnership.

The Power of Sales as a Service for B2C

For many businesses, finding and retaining customers can be challenging. Add to that the fierce competition in the market. One solution that has helped many companies is B2C sales outsourcing or what some may call sales as a service.

Sales as a service help companies take advantage of untapped opportunities and target new and underserved markets, to drive revenue. It includes a long-term partnership. The service provider will serve as your company’s sales manager to complement and supplement your company’s sales strategy.

Benefits of Outsourcing Sales For Your Company

There is no denying that a sales team is integral for businesses. However, outsourcing gives companies access to professional sales representatives with less hassle and cheaper costs.

Here are some of the benefits that make B2C sales outsourcing a good idea for your company:

1. Dedicated Sales Team

Your company can expect a team of professionals committed to generating leads and increasing sales for your business and providing sales support. Despite not being in-house employees, the sales representatives train to understand what your brand, products, and services are all about. Thus, your company will no longer worry about the expenses and time necessary for recruitment, training, and in-house staff management.

2. Flexibility

Another advantage of getting sales as a service is a flexibility in choosing the effort level necessary to meet your company’s goals. You can discuss how many sales representatives the team should include and what parts of the sales cycle they should be focused on.

3. Cost Management

B2C sales is not cheap, especially if the company has to hire and train its sales staff. Outsourcing removes that responsibility from your company. You only have to pay a fixed rate to the service provider. It will ensure the inclusion of professionals into a dedicated sales team.

4. Technology

A sales as a service partner can offer the latest technology necessary to optimize the sales process. These may include automation and customer relationship management (CRM). Thus, your company does not have to invest in such technology.

5. Increased Revenue

Perhaps one of the most crucial considerations of many companies when considering B2C sales outsourcing is the result. Managing and maintaining an in-house sales team comes with the risk that goals will not be met. Outsourcing minimizes that risk since well-trained professionals will handle your business’s sales strategy and help increase market share and revenue.

Sales As A Service FAQs

Sales as a service is a business model where companies outsource their sales process to third-party service providers. This model allows businesses to have a dedicated sales team without needing in-house resources, infrastructure, and management.

Sales as a service companies provide various sales-related services, including lead generation, sales development, sales support, and account management. They use their expertise and technology to help clients reach their sales goals efficiently and effectively.

Outsourcing can increase revenue for businesses by allowing them to focus on their core competencies while leaving the sales process to experts. Sales outsourcing also allows access to specialized talent and resources that may be available in various ways, resulting in more efficient and effective sales strategies.

By working with outsourcing sales companies, businesses can reduce overhead costs associated with hiring and training a full-time sales team. Additionally, outsourcing can increase scalability, as companies can easily adjust their sales efforts according to market demands. Outsourcing sales can help businesses generate more revenue while reducing costs and improving sales performance.


The sales vs. service model refer to a business strategy that focuses on balancing the goals of increasing sales revenue and providing high-quality customer service. This approach recognizes that a customer’s experience with a company’s sales process and ongoing service are critical to maintaining customer loyalty and driving revenue growth.

A sales vs. service model involves finding the right balance between sales tactics and providing ongoing customer support. Businesses can build strong, long-term relationships with customers by prioritizing sales and service while driving growth and revenue.

Case Studies

Extend Your Company's Sales and Marketing Team

At Sales Focus, Inc., we believe that success begins with transparent partnerships. Since 1998, we have been quickly building, launching and managing high performing dedicated sales teams across all industries regardless of company size, both domestic and international.

Mobile Telecommunications

Sales Focus hired, trained, and managed 15 sales professionals in Sprint’s designated markets to meet their goal of...

PPG Industries

SFI’s sales teams in PPG’s targeted markets grew revenue from $1 million to more than $23 million in...

Information Technology
Nichols Research

Through marketing campaigns and sales efforts, SFI was able to increase the opportunity pipeline of commercial business from...

Energy Plus

SFI established an aggressive tactical sales approach: 85 “feet-on-the-street” sales professionals who travel door-to-door to acquire new customers.

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development


Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism

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