An essential factor of B2B sales is generating high-quality leads that will convert into clients. To learn how to increase B2B sales, follow these five steps to help you win more customers and close more deals.
1. Leverage Inbound Marketing and Sales Strategies
When creating content for your website, produce content specifically tailored to your target audience. Leveraging content in your inbound marketing campaign is one of the most resourceful and successful strategies your business can utilize. When leveraging content, it is crucial to focus on quality over quantity. Your business will be more likely to engage with users by posting one great article as opposed to many bland articles.
2. Look Into Paid Search and Keyword Bidding
Everyone turns to Google when a problem arises, or more information is needed. As most people do, the first two results are likely to be clicked. Therefore, it is crucial for any page to rank in the top search of Google. This is possible through keyword bidding and paid search.
The sum of money your business is inclined to pay for a single click on a given keyword in Google Ads is keyword bidding. Those bids will determine the position of your ads in search results.
Paid Search Results are the first two results displayed on Google with the word “ad” before the listing. This means a company like yours has paid to show their page at the top of the list. Your company can access this service by creating a Google Ads Campaign. When someone clicks on that link, your company will be charged a small fee for each click. These are both excellent tools to increase traffic for your website through relevant ads.
3. Develop a strong email marketing strategy
One of the most efficient channels to reach out to prospects is through email marketing. Studies show that email marketing generates $36 for every $1 spent on average. Email marketing is a great way to keep current clients in the know about new features and updates in your business. An important aspect to take away from email marketing is to ensure you are using the correct verbiage in your subject line. Many companies can find their emails sent directly to the spam folder using certain terms.
4. Include more video content
Video is a great tool to use when it comes to helping potential clients learn about a product or service. Your business can use video in many ways. Most social media platforms, including Snapchat, Facebook, Instagram, and YouTube, allow users to post stories that disappear after 24 hours. These are quick, easy, and cost-effective solutions. Live videos and webinars have also grown in the past few years. These are some of the great ways to interact directly with your potential clients. If you are not using video marketing, now is the time to experiment!
5. Produce Case studies to showcase successful business collaborations
Case studies are an invaluable asset in establishing proof that what you’re offering is valuable and of good quality. They not only help to build brand trust but engage your prospects and clients through storytelling. Having an assortment of case studies available on your website can also help your sales team’s effort. Case studies can be very beneficial to your marketing efforts.
B2B sales have changed to the point where prospects will not constantly come to your business. Your business will have to be proactive throughout the correct channels while supplying relevant content to your prospects. Make sure your sales and marketing teams work closely together to move prospects further down the sales funnel.