Why Speed to Market is Crucial for Sales Success

November 23, 2023
3 minutes to read
speed to market
Copy link


In today’s hyper-competitive landscape, timing is everything. That’s where speed to market comes into play for businesses. Companies work hard to provide the best products and services they can, but no matter how much they know about a product, a customer may not see them as the industry leader because a competitor beat them to that market. Once you’re ready to start selling your speed to market must be as soon as possible.

What Is Speed to Market?

Speed to market is the length of time it takes a business to launch a product or service within a market and make it available to customers. It includes the entire product cycle from the idea to product design to prototype creation to development to launch. However, launching a product or service is more than just making it available to consumers. You must develop a sales process which often means hiring and training employees, developing marketing materials, etc.

Why Is Speed to Market Important?

In sales, you’ll often hear truisms like “time kills all deals” and “it’s important to be at the right place at the right time.” These are more than just cliches. They are reminders that in business if you don’t act quickly or recognize the opportunity, someone else will. The sooner you establish yourself in a market, the more likely you are to be seen as the market leader for that product or service.

What Is Your Challenge?

Companies often identify a need in the market and have a product or solution to satisfy it. However, when the product is ready and time is of the essence, the challenge becomes how to get to the market quickly to capture that market share before a competitor.

That means getting salespeople out there selling your product or service as quickly as possible. However, there is a lot of work that goes into having a trained employee that’s ready to sell. You’ll have to recruit, interview, hire, onboard, and train before they are ready to be sent out into the field. An outsourcing model is ideal in situations when you want to beat a competitor to a market. For example, if you are a telecommunications company selling fiber internet in a new territory, you want to reach customers to educate them first on their new internet option. The longer you wait, the less likely you are to seem like a fiber expert to potential customers in that market.

There are many factors, oftentimes out of your control, that can contribute to speed to market from the point of concept to your first sale. Once you have your product or service ready to sell, you should be doing everything in your power to get it in front of customers as quickly as possible. Businesses can sometimes get bogged down with the tasks in front of them, miss points of communication, and cause delays they didn’t even know existed. Here at Sales Focus Inc., we have processes in place to avoid those problems. That’s why we’re able to launch a dedicated sales team of any size in any location in 45 days or less.

How Sales Focus Inc. Has Made Speed to Market a Priority

When a business trusts us as their sales outsourcing partner, we guarantee to launch their dedicated sales team in 45 days or less no matter the size or the location(s). We use our proven and repeatable S.O.L.D.™ process to streamline every program launch for businesses of all sizes. Depending on the company’s needs, we can launch their new sales process in just 10 days. Speed to market isn’t just something we provide to your clients. It’s something that we value and put at the forefront of our business model.