What is Sales Outsourcing?

Outsourced sales, otherwise known as contract sales, is a method of providing sales resources to a client business by a trusted third party sales team. The entire sales process or partial sale processes can be outsourced. From lead generation, follow ups to managing particular product/service segments or locations. Using a sales outsourcing company allows businesses to access a sales force without having to hire employees in-house.

Outsourcing has gained traction in recent years, providing necessary talent when needed as companies grow rapidly.  Companies realize the time and cost savings they gain and are outsourcing more non-core competency functions like accounting, HR, IT, marketing and sales. Furthermore, it is often deemed as a market entry strategy for startups or businesses that want a quick time-to-market. Let’s look at some of the key cost savings and benefits below.

1. How Much Does Sales Outsourcing Save?

According to Bersin by Deloitte, the average cost per hire is almost $4,000. This may differ from company to company, but you can calculate this important metric on Glassdoor for your business. This cost is not only an upfront recruitment and training cost, but also a risk to businesses for additional payroll employees and also any future turnover costs. Seeking an outsourced salesforce reduces that risk and both partners are invested to grow together.


2. What are the Benefits of Outsourcing Your Sales?

When you decide to outsource sales with a reputable partner, you’ll gain access to higher quality talent faster than you would searching through the talent pool yourself or via a recruiter. Less training required also means that you won’t be facing the same reduced productivity when new hires are still learning their role. An outsourced sales company is also specialized to solely focus on your sales needs, so you’ll be able to dedicate more resources and time to core competencies like product development or management.

So now the question of “is outsourcing sales right for me?”


The decision to outsource sales cannot just be focused on the cost savings or skills benefits. Companies must decide if it’s the right time to grow, what their focus is and become educated with the different outsourced sales options out there. Like any business partnership, choosing a partner that aligns on values is important to be successful..

With all the benefits you stand to gain by choosing SFI, the question you really need to ask is “How soon do I want to outsource my sales?” Get started today. Contact us to speak to a knowledgeable representative about your sales needs and be ready to launch your new start-up sales plan in less than two months.