The Importance of Designing a Sales Plan You may think of a sales plan in the same way as you think of a basketball game – with the right game plan and effort, you can easily reach the goal. The same scenario holds true in business – With a carefully designed sales plan and team effort, you can meet your sales goals. On the other hand, without the sales plan, how would you know what your goals are? Or know how to reach those goals? Or know when they have been met? Most importantly, how would you be able to measure the success of your offering or of your team? The sales plan provides a framework for the business and how it will function. It will also guide you as to what strategies will work to leverage the most return and the direction in which your company needs to move. A sales plan is necessary in order to keep your business on the right track. Without a set plan, it is easy to lose focus on what you are trying to accomplish. Losing focus is sure to cause major problems, such as financial constraints and miscalculated production. Even if you need to do some adjusting to your plan, the goals you are trying to accomplish will still be in front of you to guide you through those adjustments. Your sales plan is also a tool to identify problems and opportunities as they arise, which will allow you ample time to respond. This will inevitably afford you more time to develop your business, instead of concentrating on the day-to-day events relating to sales. Some may think, “There just isn’t enough time to plan, we have to act now.” The problem with this methodology is that without a plan, incorrect action could be taken, and this could end up being detrimental to the business. Think about your monthly expenses. You probably do not spend all of your money before you receive it, but instead, you budget it over time so that there is enough money to cover all of your expenses. If you do spend everything before you budget, then the money pool is likely to dry up. The same thing can happen in business – if you aren’t careful and don’t plan ahead, the business pool may dry up. That is why you need to develop a plan and stick to it. Because – much like budgeting – that is easier said than done, we’re more than happy to help. Business Development Center Inside Sales Programs – What SFI Will Do: PLAN: We will work with you to develop an executive-level plan that brings out the strengths within your organization. IMPLEMENT: Then we will dedicate inside sales professionals to generate qualified leads that your outside sales executives can develop into long-lasting relationships. MANAGE: Your Sales Focus Management Team will perform the following services for each client: Design a sales plan aligned with corporate goals Develop a clear sales message Define your Ideal Client Profile (ICP) Develop internal sales processes Develop lead-generation initiatives Develop sales tracking and management tools We will plan, implement, and manage a personalized sales strategy that will get your revenue started quickly!
