Tips for Starting a Sales Business

August 31, 2023
3 minutes to read
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Many new businesses need cash infusions to break into the market and start being competitive. Those cash infusions may be from investors, loans, and organic sales. Sales Focus Inc. (SFI) can help you develop a comprehensive sales plan that will help you secure the funding sources you need to launch your startup.

Developing a Sales Plan for Success

Whether you are approaching prospective investors or loan officers, they want to see that your startup has the potential to make a return on their investment. Part of what they will expect to see is a detailed, executable sales plan.

SFI’s sales experts provide the consultation you need to:

  • Develop a sales plan that outlines:
    • Your differentiation from your competitors
    • Your target audience
    • Your short- and long-term geographic reach
    • Strategies suited to your industry, product/service, and target market
    • Your goals/projected sales performance
  • Create a budget to develop and maintain the sales team it will take to reach your goals

Many of our sales consultants have been in the same position as you—asking for capital to fund a sales initiative. We know from personal experience, case studies, and research what will help compel your funders to invest in your startup.

Developing Your Small Business Sales Plan

  • Defines your unique value proposition
  • Differentiates you from your competitors
  • Profiles your ideal client
  • Identifies the qualifications and characteristics you require in every member of your sales team
  • Identifies the number of sales agents you need to achieve your geographic reach and sales goals
  • Includes compensation, benefits,/ and competition structures that motivate your sales team
  • Forecasts all sales-related expenses
  • Outlines sales strategies and approaches ideally suited to your industry, products/services, and client base
  • Sets short- and long-term sales goals

Setting Realistic Sales Expectations

SFI’s sales consultants can help you develop a sales plan that will impress your potential funders. However, startup founders need to be aware that securing the capital and executing a comprehensive sales plan will not result in an immediate profit. The process required to get your sales team performing at their top potential involves recruiting, training, and a natural lag before sales are completed and revenue rolls in. Startup founders should be prepared to invest time, effort, and money into their sales team and strategies for at least six months before they break even. SFI’s consultants help you understand what to expect when developing your sales team so that the plan you present to your prospective funders reflects realistic expectations for a return on their investment.

Resources to Execute Your Small Business Sales Plan

SFI can do more than help you create a successful sales team on paper. We can put together a live sales team with the experience and drive it takes to achieve your sales goals.

With more than 20 years of experience in the sales outsourcing industry, we know how to recruit, train, and manage top sales professionals. And we know how to deploy them in/for your small business so that your brand and sales intelligence are protected.

Get the sales expertise you need to develop a plan that will drive your small business to new levels of success. Contact SFI today.